In addition to the above-mentioned films, two animated films, "Huang Pi Descending from the Sky God of Wealth Cat" and "Eight Rings: The Nether of the Canopy", were also released during the Spring Festival. Both of these works are based on traditional Chinese stories and tell the stories of fictional characters, but they did not perform well at the box office. These two films announced the launch of the Spring Festival stalls on the 16th and 17th respectively, and the total box office only reached 8860,000 and 3.32 million.
In the midst of strategic mistakes and unfair competition during the Spring Festival, Ms. Li from Guangzhou believes that "Let's Shake the Sun Together" is not the first choice of the audience during the Spring Festival, because the Spring Festival is a joyful festival. The Spring Festival is a very important opportunity for big-budget films, providing an important opportunity for investment, but at the same time, it also faces the risk of being released during the highly competitive release period. During this year's Spring Festival, the box office revenue of the movie reached 676.5 billion yuan, accounting for 12 percent of the total box office for the year3%, and released the two most successful films of the year, "Man Jianghong" and "The Wandering Earth 2".
Against a backdrop of intense competition, underperforming films may be at risk of fewer screenings. At the time of its release on the first day of the year, "Mr. Red Carpet" had the highest percentage of film schedules at 267%, while the proportions of "Let's Shake the Sun Together" and "Eight Rings: Canopy Nether" are 86% and 73%。However, seven days later, the percentage of screenings of "Mr. Red Carpet" dropped sharply to 15%。
In the fierce competition, the makers of the animated film "Eight Rings: The Nether of the Canopy" even called for an increase in the number of films scheduled for the film on the third day of the Spring Festival, because the first day only received 0The 2% film scheduling ratio is attributed to the exclusive agreements of other films in the same schedule and the preference of top theaters for their own investment films.
In such a market environment, it may not be enough for studios to rely solely on the quality of their films. They need to have a deeper understanding of their audience's needs, target their audience more accurately, and promote their films more effectively. In this digital age, harnessing the power of data and social networking can bring a wider audience to films. Direct communication with audiences can also provide valuable feedback and help studios better understand audience preferences and expectations.
In a highly competitive market, adjusting the schedule may create better opportunities for films. Although adjusting the schedule is a last resort, it can secure a better chance of a movie's release. For the film industry, knowing when, where, and how to engage with audiences is crucial to help studios better achieve their goals and increase box office revenue.
No matter what industry you are in, you need to adapt to the changes in the market and the needs of the audience, and look for better opportunities to achieve better development. It is hoped that the film industry can continue to innovate in the future development, expand the market, improve quality, and bring more high-quality film and television works to the audience. Guangzhou Shenying Network Technology Co., Ltd. is committed to providing enterprises with professional operation teams and film and television production services, helping enterprises build brand IP and realize the value of the brand!