BYD set off a "fracture-type" price cut, and the old car owner cried and fainted, what did he want?
BYD started 2024 with a price cut. As for the price reduction, let's see for yourself, in the A-class car, whether it is against the new energy or the internal combustion engine, there is really no opponent.
Even if there is a car that sells cheaper than him, it is because of the impact of BYD. It can be said that due to BYD's price cut, the car market in 2024 has set off a monstrous wave, and the drama of this year's car circle has come to an end.
What are the effects of BYD's price cuts? The author summarizes it here. The first is the impact on new and existing consumers. The second is the impact on the new energy second-hand car market, which can be said to be earth-shaking. The most important thing is the impact on other companies in the automotive industry.
For new consumers, this will naturally make them ecstatic. For new consumers, it's natural to be ecstatic. No matter who changes, the heart must be straight and fragrant.
However, there are also many consumers who say:"Let's wait and see, there's no rush now"。I think this kind of thinking is normal and reasonable.
After BYD cut prices, other car companies also had to follow suit. Many consumers are not fans of BYD, so they are waiting for their favorite car companies to cut prices. When the time comes, they spend less money on the car they like, because why not?
Secondly, BYD's current price reduction models are all Type A cars. Most of the models that car companies have reduced prices are also A models, and many netizens are not going for A models, but for models with better configurations. According to BYD's habit, if the price of the A-type car is reduced, then the price of other models will also be reduced.
At that time, with the arrival of higher-spec SUVs and sedans, it is also very likely that BYD will have to cut prices, and this year is likely to be the end of BYD's crazy year. Once BYD cuts prices, other companies with higher-spec models will also cut prices.
I have to say that the author is already looking forward to it, and the author is also going to buy a car this year, or I want to buy a car with an internal combustion engine. As soon as BYD cuts the price, the 24-year-old new cars launched by these companies, as long as the price is reduced, until the end of the year, it is likely that the ** has not picked up, and you will buy it.
When we become the owner of a new car, we are naturally ecstatic, but for the owner of an old car, the heart may not be so happy. Some time ago, I met a friend who told me that his family had bought a BYD car and was going to travel.
I earned 30,000 yuan in a few months, but after a year, the price of the new car was reduced by 30,000 yuan. Of course, it can't be counted that way, and the formula itself is wrong.
It is normal for cars to be replaced, but the decline in the replacement of products is very unusual. Usually, ** is very low, or it goes down a little, or it goes up a lot. But for BYD, it is indeed unusual to directly reduce the ** of tens of thousands of cars.
Many old car owners feel that they have suffered a loss, but I don't think so. As the saying goes:"Buy early, enjoy early"。Whether you use a car to make money or use a car to live, using a car to solve a problem that cannot be solved when you don't have a car, it cannot be measured by value.
Just like the Apple phone, many people know that the Apple phone is expensive as soon as it comes on the market, but there are still many people who choose to buy it. Why buy the most expensive one and not wait? Buy early, enjoy early
The psychological satisfaction of others when they see you using an Apple mobile phone, as well as the enjoyment of the latest mobile phone technology, are incomparable to the simple **. The concept of commodity ** guarantee exists, but it is also time-sensitive.
BYD is updating every year, with a rhythm every year, and everyone knows this rhythm very well. So we can't accuse BYD of cutting prices, it's unreasonable. People will not say that this is a stab in the back of the former car owner, only that it is just a concession to consumers.
As an ordinary person, you can't ** how the market will develop in the future. Even if you are stabbed after the warranty period, or if someone does not provide warranty service, you will not be able to bear the corresponding responsibility, which is a reality.
To be miserable, these classic car owners are indeed a bit miserable, but at least they had a good time. Speaking of misery, used car dealers are really miserable, and it can even be said that they are miserable.
For a simple example, a new energy vehicle costs 110,000 yuan, and the discount for new energy second-hand cars is very serious. If you get the car, let's say that it is 70,000 yuan, it is equivalent to your own cost of 70,000 yuan.
I want to sell this car for more than 80,000 yuan and make the difference of more than 10,000 yuan myself.
After the new model is launched, it may remain stable or ** compared with previous years, which is the time when used cars are the most fragrant, and it is also the time when used car dealers like to sell cars the most.
But who would have thought that this most popular car company in the new energy market has made a big joke on itself. The price of the new car is reduced by 30,000 yuan, **80,000 yuan, and it is possible to sell it for less than 90,000 yuan.
Look at the second-hand cars they collect here, **70,000 yuan, people have to add 10,000 yuan or more to buy a new car, who else will buy it? Not to mention that the configuration is almost identical.
So BYD's current price cut, if you want to say the most painful thing, is actually a second-hand car dealer. Now the driver loses, it doesn't really matter. If the used car can be used, the cash flow in hand must be there.
The most important point is: can we still accept new energy vehicles this year? If so, to what extent is the price reduction appropriate? Will BYD continue to cut prices next year? Or is this basically the lowest throat?
In my opinion, since it is a car, it is not too low to **. Even if BYD keeps most of the process and materials firmly in its own hands, the cost will definitely exist.
The reason why BYD cut prices this year is more to hold on to this year's auto market, gain more share, and accumulate enough cash to have more possibilities in the future.
Of course, the most suitable way is to either not do new energy vehicles second-hand cars, because the risk is really great. The most expensive is the battery, but many car companies have stipulated three guarantees of service, and the battery of a second-hand car cannot be three packs.
In other words, if you buy a new energy vehicle, then it is equivalent to buying any battery, and you cannot apply for an official free replacement. If you want to continue to use this battery, it's not impossible, you can just go and buy a new part, the big tens of thousands will disappear, which is a good accessory.
BYD's price cut is bound to have an impact on other car companies. In order to maintain market competitiveness, their products of the same level can only choose to continue to reduce prices.
But this price reduction clearly has an ultimate purpose. As an automotive company, you are certainly aware of this at your own cost. Price reduction does not mean that there is no profit, it increases market competitiveness at the same time, but also tests your marketing ability.
Isn't there communication between car companies? I don't think so, communication is inevitable. In other words, in the case of BYD's price cut, I think many car companies will know the news in advance and make some preparations.
Second, if BYD continues to cut prices this year, it will still be an opportunity for many companies in the automotive industry. BYD's price cut is to gain more market share, and from another perspective, it is also stimulating the entire market and making the automotive industry more active.
In this dynamic market, not everyone will buy BYD cars, and as everyone lowers**, people will be more inclined to buy products from their favorite car companies.
However, this will also bring a problem, that is, the market competition is intensifying, and there must be some car companies who are not having a good time. BYD's ** battle is like a demon mirror, those who can afford it are still beautiful, and those who can't afford it are illuminated like pigs.
Wu Hao, from a business point of view, I am grateful to you. But there's a reason why the car doesn't sell. Now it is related to the life and death of Gaohe, I think, according to BYD, this delivery, Gaohe's things, may take a little turnaround.
How much does Gohe's car sell for now? **Generally not high, the list is longer than Xiaomi, and now it is not the turn of the price reduction. But when BYD cuts the price of the B-segment car, the opportunity may belong to Gaohe, and only then can we really finalize the bottom line of Gaohe.
Gaohe conforms to the market trend and reasonably reduces prices, which is a bit imitating BYD's marketing strategy. Some people say that BYD's behavior is forcing Gao He to death, but I don't think so, because originally it was an automobile company standing on the edge of a cliff, and now survival is more important than anything else.
As long as you can survive this year, everything that follows can be told in slow motion. So, what role does BYD play in "Farewell My Concubine"? Was it the ** who threw him off the cliff? Why is the author's tone more textbook-like?
High Hopper didn't see himself clearly at all at the beginning, and the ** set was also a little biased. In fact, there is not much problem with this car, it is quite beautiful and stylish. The configuration is also decent, in short, if the best is suitable, Gaohe is actually very competitive in the market.
Therefore, BYD's price cuts do not necessarily leave no way for its peers, depending on how other car companies understand the issue. Some are dying, others are getting new opportunities.
I wonder what people in front of the screen think of BYD's price cut? Do you think BYD is too ruthless to its peers? Or is BYD actually a mirror of the market, ushering in a new era?
Why not post your thoughts in the comments section and let's discuss them together?