For more information, please click on the top article to view.
First of all, you need to determine whether the person selling your brand on Kuaishou is an official authorized dealer or a third-party merchant with legal business rights. If not, there are a few things you may want to consider taking to protect your brand image and intellectual property.
Here are some suggestions for dealing with this issue:
1.Contact the seller.
First, you can try to contact the seller who sells your branded goods on Kuaishou and ask if they have official authorization or if they have legal rights to operate. If you are a legitimate operator, you can negotiate and cooperate with them to jointly protect your brand image and intellectual property rights. If not, you can ask them to stop selling your product and remove the collateral.
2.Complain to the Kuaishou platform.
If the seller refuses to stop the sale or cannot be contacted, you can file a complaint with the Kuaishou platform. When making a complaint, you will need to provide relevant evidence, such as proof of brand authorization, product authenticity identification method, etc., to prove that you are the legal owner of the brand. The Kuaishou platform will investigate the complaint in accordance with relevant regulations and take corresponding measures.
3.Seek legal support.
If the seller is infringing, you may consider seeking legal support. You can contact a professional lawyer or intellectual property** agency for legal advice and enforcement solutions. Depending on the specific situation, you may choose to file an infringement lawsuit or apply to the relevant authorities for administrative penalties.
Here are a few things you need to pay attention to when dealing with such issues:
1.Stay calm and patient.
Dealing with such issues may require a certain amount of time and patience, and you need to remain calm and refrain from taking drastic actions or words that may affect your brand image and reputation.
2.Strengthen brand protection awareness.
While dealing with such problems, you also need to strengthen your awareness of brand protection and strengthen the identification and management of product authenticity to avoid similar problems from happening again.
3.Actively cooperate with the Kuaishou platform.
As a brand owner on the Kuaishou platform, you should actively cooperate with the platform to jointly maintain a good market order and brand image. You can establish a contact mechanism with the platform to understand and deal with relevant issues in a timely manner.
In short, when you find someone selling your brand's products on Kuaishou, you should first determine whether it is legitimate, and if not, take timely action to protect your brand image and intellectual property. At the same time, strengthen cooperation with the platform, improve the awareness of brand protection, and jointly create a good market order and competitive environment.