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First, you'll need to check if the merchant selling your brand's goods on Douyin has your authorization. If a merchant doesn't have your authorization, then their actions are infringing. In this case, you can complain to the platform about the merchant's infringement through the complaint channel provided by the Douyin platform, and request the platform to deal with the merchant.
When making a complaint, you need to provide sufficient evidence, including your brand's trademark registration certificate, proof of authorization, etc., to prove that you are the rightful owner of the brand. At the same time, you also need to provide evidence of the merchant's infringement, such as product **, description, selling price and other information to prove that the merchant is selling your brand goods on Douyin.
In addition to filing a complaint with the Douyin platform, you can also consider taking legal action to protect your rights and interests. You can consult a professional lawyer or intellectual property ** agency to understand the relevant laws and regulations and the rights protection process. If the merchant's infringement is serious, you may consider filing a lawsuit in court to demand compensation from the merchant for your financial losses and loss of goodwill.
In dealing with this issue, you need to take care to stay calm and sane. Don't take drastic actions or words to avoid causing unnecessary trouble to yourself. At the same time, you also need to actively communicate with the merchant and try to resolve the issue peacefully. If the merchant is willing to stop the infringement and take the corresponding responsibility, you can consider giving some tolerance and support.
In addition, to prevent similar issues from happening again, you need to strengthen brand protection and publicity. You can open an official account on the Douyin platform to publish official statements and promotional information to increase brand awareness and influence. At the same time, you can also establish a brand authorization mechanism, standardize the authorization process and management, and ensure that only legitimate merchants can obtain your authorization, so as to avoid infringement.
In addition to the handling on the Douyin platform, you can also consider brand protection and promotion on other channels. For example, actively publish brand information and interactive content on social ** platforms to enhance interaction and connection with consumers; Open official stores on major e-commerce platforms to provide officially authorized products and services to ensure that consumers can buy**; Participate in industry exhibitions and forums to exchange experiences and ideas for brand protection and development with other businesses and experts.
Finally, brand protection is a long-term and difficult task. You need to keep an eye on market dynamics and changes in infringements, and constantly refine and adjust your brand protection strategy. At the same time, you also need to maintain the spirit of innovation and enterprising, and constantly enhance the brand value and competitiveness, so that your brand can stand out in the fierce market competition.
In short, when your brand is illegally sold by others on Douyin, you can protect your rights and interests by complaining to the platform, taking legal measures, strengthening brand protection and publicity, etc. In the process of dealing with the problem, you need to remain calm and rational and solve the problem in a peaceful manner. At the same time, you also need to continuously improve and adjust your brand protection strategy, enhance brand value and competitiveness, and lay a solid foundation for the sustainable development of your enterprise.