Trumpchi MPV family. Courtesy of the company.
Trumpchi New Energy E9. Courtesy of the company.
In 2023, the number of authorized automotive invention patents in China will exceed 100,000 for the first time, reaching 10780,000 pieces, a year-on-year increase of 1402%, which shows that China's key automotive technology innovation capabilities have been significantly enhanced. Since 2016, China's new energy vehicle ownership and new annual sales have ranked first in the world, and the compound annual growth rate of production and sales has always been at a high level of about 50%.
In China, technological innovation and industrialization complement each other, and new technologies and new products often appear at a pace leading the world, which is a true portrayal of "leading the construction of a modern industrial system with scientific and technological innovation" and "giving birth to new industries, new models and new kinetic energy with disruptive technology and cutting-edge technology".
The independent brand represented by GAC Trumpchi is the main innovation body of the integration of China's automotive technology and industry, and is the "new force" to further promote the transformation of China's automobile industry and move towards the middle and high end of the value chain. As a "Chinese MPV expert", GAC Trumpchi closely follows the market demand and embarks on a unique development path on the road of intelligent, high-end and new energy transformation.
Grasp innovation. Technology and products are integrated.
In 2023, the structure of China's auto market has undergone tremendous changes. The sales of fuel vehicles have shown a downward trend, the penetration rate of new energy has continued to increase to 36%, the market share of Chinese brand passenger cars has further increased to 56%, new products have emerged one after another, and new business formats have emerged, making the Chinese market the "storm center" of global vehicle electrification and intelligent transformation.
Chinese brands continue to explore and show new vitality in terms of car-making concepts, market response speed, system and mechanism, among which Chinese brands represented by GAC Trumpchi have become the "main force" of innovation in the new track.
In the process of transformation of the automotive industry, GAC Trumpchi is one of the first independent brands in China to enter the electrification track with "black technology". In 2009, GAC Trumpchi's first hybrid model achieved demonstration operation, and took the lead in completing the development and mass production of domestic dual-motor series-parallel DHT. In April 2022, GAC Trumpchi released a new hybrid technology brand, Julang Hybrid, which occupies the technological highland in the field of HEVs and PHEVs in China with innovative breakthroughs in positive self-development and open cooperation. In December 2023, GAC Trumpchi released the i-GTEC technology brand of Zhidian Technology, and this set of overall technical solutions for intelligent new energy vehicles with strong perception and temperature has also been quickly "put on the car".
Whether it is the industry-leading engine thermal efficiency level or the innovative integration of new energy intelligent networked vehicle technology, GAC Trumpchi has firmly grasped the core technology, opened up the advantages and characteristics of key technologies and products, and truly "generated income" with the level of science and technology.
In May 2023, the Trumpchi new energy E9 will be launched, and it will be equipped with 20T plug-in hybrid system, the ultimate comprehensive range of 1442 kilometers, pure electric range of 136 kilometers, with the characteristics of "Ning, Jin, Zhi, Yuan", intelligent electronic control to achieve the lowest energy consumption in the same level, but also as the "China Antarctic expedition designated car" competent for extremely low temperature environment, since the listing of the cumulative sales of nearly 20,000 units, ranking in the forefront of domestic luxury MPV. How does technology translate into product competitiveness? E9 is a vivid example, the leapfrog experience empowered by technological innovation has formed a differentiated advantage and firmly engraved technology on the product.
At present, GAC Trumpchi's product matrix has completed the second of the "XEV+ICV" strategy0 upgrade, deepen the development of the PHEV field, the new energy E series only took 7 months to achieve a monthly sales of more than 10,000 units, becoming the fastest monthly sales of more than 200,000 yuan in 2023. At the same time, it will lay out hydrogen energy systems and ammonia energy systems, improve diversified energy routes, and plan to realize the hybridization of all models in 2025, and achieve 60% of hybrid sales in 2030, challenging to achieve carbon neutrality in 2045, showing a steady and high-quality transformation to a new energy technology enterprise.
Based on a new concept.
Stimulate new market demand.
According to the data of the Passenger Car Association, the sales of MPV passenger cars in 2023 will be as high as 9430,000 units, a year-on-year increase of 159%。At the same time, the new energy penetration rate of the MPV market is about 26%, and the sales volume of new energy MPV increased by 1% year-on-year7 times. These two outperforms** year-on-year growth indicate that the MPV market has ushered in a new inflection point in sales.
In addition to the incremental stimulation of new energy vehicles, the MPV market also presents new highlights: the proportion of mid-to-high-end models continues to grow. Behind this is the trend of consumption upgrading in China's auto market, and the high-end demand for family cars is more prominent, not only pursuing greater space, but also being more "sensitive" to the experience of electrification and intelligence. In the past, the mid-to-high-end MPV market was the world of joint venture brands, and when the MPV market became the "Red Sea" again, the new value leaders were one independent brand after another.
In the MPV market with a small base, it is necessary to continue to tap the market space. Finding increments from the stock market is no small challenge. Automobile companies must adhere to market-oriented, and product planning must adhere to meeting market demand as the first element.
At present, "green and low-carbon" is becoming a new trend in consumer life, and the development of new energy vehicles that "ignite" China's auto market is also accelerating. Thinking about what consumers need, or even what consumers need, is the trick of GAC Trumpchi to become a "Chinese MPV expert".
Deeply cultivated in the MPV field for many years, GAC Trumpchi is a leader in the MPV segment in the era of fuel vehicles, and the layout of hybrid models and plug-in hybrid models also keeps up with the trend to provide consumers with green and low-carbon travel methods. GAC Trumpchi M6, M8, E8, E9 and other models form a full MPV product matrix, covering the diversified needs from entry to high-end, from comfort to luxury, from fuel to new energy.
In the face of changes in market demand, GAC Trumpchi's products are also constantly changing, focusing on new concepts and new technologies to bring consumers the best choice. The former star player Trumpchi M8 has "multiple faces": in recent years, the newly listed M8 master and M8 master have their own focus, to meet the needs of different groups for business, family, and high-end cars, from Chinese aesthetics to independent technology, Trumpchi's "Chinese luxury" core is becoming more and more abundant.
Because of this, GAC Trumpchi continues to create brilliance on the "road to sales crown". In 2023, the cumulative annual sales of the Trumpchi MPV family will exceed 164159, a year-on-year increase of 59%, becoming the top seller in the MPV market, and the luxury MPV series composed of Trumpchi M8, Trumpchi New Energy E9 and E8 will achieve a cumulative 63 months to top the total sales of luxury MPV in China. Today, Trumpchi MPV has gained the trust of more than 570,000 car owners, forming a huge word-of-mouth moat that is difficult for other brands to match.
In January this year, Trumpchi MPV sales were 16,972 units, a year-on-year increase of 1212%, of which the sales of the Trumpchi luxury MPV family reached 12,039 units, a year-on-year increase of 1449%, sales exceeded 10,000 for 12 consecutive months, and the potential of "Chinese MPV experts" is even stronger.
Towards the new. Burst out with new potential energy.
In Guangdong, a "new" land, emerging industries continue to burst out with potential energy.
As of the end of last year, the number of high-tech enterprises in Guangdong Province exceeded 750,000, accounting for one-sixth of the country, ranking first in the country for 8 consecutive years. In 2023, Guangdong Province's R&D expenditure will exceed 460 billion yuan, and the number of R&D personnel, the effective number of invention patents, the number of PCT international patent applications, and the total number of high-tech enterprises will rank first in the country.
Leading the construction of a modern industrial system with scientific and technological innovation is the key to Guangdong's development of new quality productive forces. Guangdong enterprises that dare to innovate and persevered have formed a majestic potential energy and are changing step by step into world-class innovative enterprises.
In the automotive field, GAC Trumpchi is a vivid interpretation. In 2023, the cumulative sales volume of GAC Trumpchi will exceed 400,000 units, a year-on-year increase of 121% outperforms, not only to promote the transformation with the core technology innovation of "electrification + intelligence", but also to usher in the first period of the rise of high-end brands.
In multiple market segments such as sports sedans, luxury MPVs, and high-end SUVs, GAC Trumpchi has locked in a younger consumer group to break through. In 2023, the proportion of mid-to-high-end model sales will continue to increase, and the proportion of flagship models will be 414%, the annual sales of the Shadow series models were 151035, a year-on-year increase of 60%.
More importantly, in the new market pattern, with the more intense game of technology, product strength, reputation and demand, GAC Trumpchi has created product differentiation advantages with core technology, and the "cornerstone" of high-quality value has been deeply rooted in the hearts of the people, and constantly promoted Trumpchi to complete value remodeling and brand improvement.
On February 24th, the Trumpchi M8 Grandmaster Pioneer Edition was launched, and through the integration of Huawei's in-vehicle system, it realized the interconnection between the Guangzhou automobile type and Huawei's "1+8" devices including mobile phones, tablets, smart screens, speakers, watches, etc.
Behind the launch of this seemingly ordinary new model is a new proposition of technological innovation in the automotive industry. With the advent of the wave of electrification and intelligence, GAC Trumpchi, which was born in the hot land of innovation, is actively playing the leading role of "chain master" and the advantages of industrial cultivation, making multi-dimensional efforts in products, technologies and industrial layout, and driving the collaborative innovation of internal and external resources and upstream and downstream in the industry.
After the foundation year of "trillion GAC and 100 billion Trumpchi", GAC Trumpchi has explored a new model and new path of high-quality development in line with its own characteristics, from the independent and controllable battery industrialization to the construction of an intelligent industrial chain system, and accelerated the construction of a new technological moat in the second half of intelligence. On the road of transformation to embrace change and pursue change, we will become more and more courageous, and promote China's growth into an important leader in the global automotive industry with strong innovation vitality.
Written by Wei Hongquan.