Recently, the price of Zhongxuegao ice cream expiring products has been reduced to 2The news of 5 yuan caused an uproar on social **. This ** adjustment not only shocked many consumers, but also raised questions about "Zhongxuegao bullying". In the face of consumer complaints and criticism, the integrity and marketing strategy of Zhongxuegao brand have once again been pushed to the forefront.
First of all, we need to be clear that there is still a lack of conclusive evidence for the claim of "Zhong Xuegao bullying customers". It is not uncommon in business practice to sell expiring products at a reduced price, and it is a common strategy adopted by companies to reduce inventory costs and avoid product expiration. However, as a high-end ice cream brand, Zhongxuegao's products** have always been relatively high, so this sharp price reduction does make some consumers feel "deceived".
However, we cannot conclude that Zhongxuegao has deceived customers based on the subjective feelings of consumers alone. Whether the brand deliberately misleads consumers and whether it fully informs the reasons and conditions for the price reduction of the product are all issues that need to be investigated and verified in depth. In the absence of conclusive evidence, we cannot easily label a brand as a "deception".
However, regardless of whether the "Zhongxuegao bullying" is true or not, this price reduction turmoil has triggered us to think about the relationship between brand marketing and consumer trust. In the modern business society, brand marketing is no longer a simple product promotion and publicity, it is more involved in the emotional connection and trust building with consumers. A successful brand not only needs to provide quality products and services, but also needs to be honest, transparent and respectful of consumers in the marketing process.
As a well-known ice cream brand, Zhongxuegao's marketing methods have always attracted much attention. To a certain extent, it is its unique marketing strategy and high-end positioning that make the brand gain high popularity and topicality in a short period of time. However, this "assassin" marketing strategy also comes with a series of negative effects. It not only makes consumers feel "stabbed", but also destroys the trust relationship between brands and consumers to a certain extent.
Therefore, for Zhong Xuegao, how to balance the relationship between brand marketing and consumer trust has become an urgent problem to be solved. Brands should realize that real marketing is not only about pursuing short-term sales and sales, but also about building long-term brand image and consumer loyalty. This requires brands to maintain integrity in the marketing process, respect consumers' rights and feelings, and actively respond to consumer feedback and questions.