Surprisingly, Zong Qing had just left, and the business battle with Wahaha seemed to have already begun.
Can Wahaha be released now? ”
Wahaha must not let go. "”
Can the unified thing be put aside? ”
Those things that are consistent can be placed here".
Why can't you just let the kids have fun, haha".
I say this because mineral water is not additive".
In the refrigerator of a supermarket, except for the Wahaha brand mineral water, it is not allowed to be stored, and other mineral water or drinks can be stored, what does this mean?
Since Zong Qinghou launched Wahaha Mineral Water Company in 1996, it has always been in a leading position in the industry. Later, due to the dismissal of Wahaha, Zhong Shiyinyi began to use mineral water as the main business tool, and after a series of fierce strategies and marketing promotion, he successfully suppressed Wahaha mineral water, thus winning the dominance of the bottled water business, and the contradictions and disputes between the two sides were gradually resolved.
With such a huge market, how do we release new products? How to attract young people has become the top priority for bottled water companies.
Compared to the old brand, Zhong Guanyinwang's thinking is clearly inclined towards the Internet, and he focuses on advertising and water management.
However, to everyone's surprise, the 400 billion marketing giant will also face the risk of sales failure.
Whether it's a porter in nature or a porter in Fukushima, Japan, Nongfu Spring's main job is to make a sparkling water called "white peach sparkling water".
In June 2021, Nongfu Spring launched a sparkling water drink with a white peach flavor. Like its predecessor, Nongfu Spring still focuses its marketing efforts on the product's original water source. However, the advertisement for the drink clearly states: "Foxiao White Peach originates from Fukushima Prefecture, Japan".
Once this advertisement was announced, it quickly became the focus of everyone's attention! The peasant's mountain spring also put him in a dilemma, like digging his own grave and hitting his own feet.
On March 11, 2011, Japan's northeastern coast suffered a devastating nuclear accident that caused a large amount of toxic radioactive material to leak out, which has so far caused great harm to the health of all mankind and the marine ecosystem.
In order to reduce the adverse effects of nuclear radiation on China, China's first General Administration of Supervision and Quarantine has issued a statement as early as 2011: banning the import of food from 12 different prefectures in Japan, and Fukushima is the most affected one.
However, people are still wondering if they want to have a new production facility for what reason, or simply to avoid serious risks in Fukushima. Nongfu Spring even offers a peach product imported from Fukushima, isn't this a battle against the level of consumer intelligence?
Therefore, when this incident further intensified, Nongfu Spring's market value plummeted by 280 billion, and it has been on the hot search topic for many times.
At that time, Nongfu Spring was like an ant in a pot. If they admit that the water is imported from Fukushima, they don't really care about the lives and health of their people. But once they deny it, it may be suspected of false propaganda.
After a day of in-depth weighing and evaluation, Nongfu Spring finally came up with a detailed analysis of the situation, covering the following main points:
1.This is an entry This drink fully meets the relevant regulations and standards of food ***, and the ingredient list does not show the ingredients of the product imported from Fukushima, Japan, and the product packaging also follows the relevant laws and regulations to ensure that there is no form of error and misleading;
2.Fukushima is the birthplace of Foxiao white peach, and researchers have innovated a food similar to the flavor of Dawn for its different flavors, and this product is not related to its place of origin;
3 contentNongfu Spring calls for the removal of all articles that may damage its reputation.
Only through your own investigation, how can you convince more people to accept? Employees of the Jiande Municipal Market Supervision Bureau also went to the local Nongfu Spring production workshop to conduct a careful inspection, and after verification, the raw materials in the production process were indeed not imported from Fukushima, Japan.
Although the official confirmed the matter, some netizens still objected, questioning why the words "the special taste of the dawn white peach, which is obtained from Fukushima Prefecture in Japan", since the white peach is not produced in Fukushima, Japan, is added. Isn't this just a personal thing?
It's just that there is almost no impression of what happened on the Internet, and this incident was only talked about by everyone after dinner at that time.
If it weren't for the death of the patriarch this time, the dispute with Zhong Guanshi Yinli was not a problem, then the matter might have been forgotten.
Looking back at the history of Clock Eye Bag and Nongfu Spring, it is clear that the ultimate success or failure of the company actually depends on the moral concept and responsibility of the founder, which may be the difference between the two of them.
After the death of the elder Zong, his daughter will continue to uphold the concept of "producing for the country and bringing welfare to the society" and work hard steadfastly.
Zhong Sursure's child had changed his nationality long before.
According to evidence obtained by the public, Zhong Shuzi, the son of Zhong Fen Erti, was sent to the United States as early as 16 years old to continue his studies and obtained American citizenship, and now he plays an important role in his own company.
No one predicted that the brand, which carries national pride, would still be able to maintain its pure blood in the future after its founder's children become expatriates, no one knows for sure.
Given that people now support Wahaha, it is not a pipe dream for Zong Fuli to become a rich man again!
What is your opinion or opinion on this matter? Which bottle of water do you prefer? We look forward to your comments and discussions in the comment area.