Zhang Weixiong. Male, Han nationality, chairman of Guangdong Zuiwanghou Liquor Industry, senior expert in Chinese herbal medicine
Chairman of Xiongchuntang Medicinal Materials.
From the vigorous planting of cattle in the Wuhua Shuanglong Mountains in Meizhou to the establishment of the liquor company, Zhang Weixiong dug deep into the ancient brewing process, constantly experimented and innovated, and created the "135 pure ecology" intangible cultural heritage brewing technology. He took "Niu Dali" as the main entry point to build a healthy intangible cultural heritage wine platform, and gradually formed an ecological chain of non-heritage industry to drive the construction of rural cultural tourism. Zhang Weixiong created a new category of liquor in the research and development of Niu Dalijiu, deconstructed and reorganized the ancient brewing process of Xie's family, kept the integrity and innovation, and launched the "Oriental Healthy Pure Liquor - Drunken Prince" and put it on the market, which was highly recognized by consumers.
By combining the intangible cultural heritage technology of winemaking with the brand value concept of inheritance and innovation, it will continuously promote the traditional culture of Meizhou and contribute to the marketization, industrialization and life development of intangible cultural heritage. Zhang Weixiong believes that to do business, we must always believe in the enterprise spirit of "agriculture first, respect nature, integrity-based, innovation first, customer first".
China's excellent traditional culture is the best confidence of Zui Wanghou, and innovation and inheritance is the long-term driving force for the development of Zui Wanghou brand. He said that he would help the development of intangible cultural heritage with the transformation of industrial resources and cultural promotion. The origin of the drunken princes can be traced back to the Qin and Han dynasties, according to legend, during the Qin and Han dynasties, Zhao Tuo was stationed in the four major conferral platforms in Lingnan (now Wuhua County), and later moved to Panyu (now Guangzhou), Zhao Tuo was a brave and good war, high prestige general. One day, a group of enemies suddenly attacked Changletai, and in order to protect the villagers, General Zhao personally led the army to fight bravely, but unfortunately was seriously wounded. After defeating the enemy, the general was laid out in bed to heal his wounds. Due to the extreme shortage of medicines, food and grass and other materials in the deep war environment, the general's injuries are getting worse day by day. The soldiers and civilians were so anxious that they offered medicine to the general's pain. One day, a Xie villager came and offered an herbal liquor made from an ancestral secret recipe. After the general drank and applied it, his body quickly healed and his vitality was restored. The general was very happy and immediately summoned the villager, and during the conversation he learned that this herb grows in the mountains of wild mountain lotus root, also known as "Niu Dali.""。Because it has the miraculous effect of nourishing deficiency and moisturizing the lungs, strengthening muscles and bones, tonifying the kidneys and invigorating essence, and calming the liver and nourishing blood. The general decided to make the most of this good herb, ordering it to be collected and made into wine, as"Expedition wine"It is used by the army and is also used as a good medicine for soldiers to strengthen their health. Zhao Tuo later called the king of Fengjiang in Panyu, known as the "martial king of Nanyue", and later people named this wine "drunken prince".", which has been passed down to the present day.
Drunken Wanghou has always adhered to the core cultural value concept of "heaven and earth to people", regained the ancient brewing process, created a 135 pure ecological process in continuous experiments and tasting, conformed to the natural growth law, and picked the Niu Dali under the Wuhua Shuanglong Mountain Range in Meizhou, Guangdong Province after five years or more of planting technology, without additives, and steamed from the water source of the small Qiandao Lake, and finally achieved the drinking effect of qi and blood, soft and pure sweetness.