Attracting more than 4 million people to check in, the 2024 Guangfu Temple Fair handed over a brilliant report card. On March 1, the closing ceremony of the Guangfu Temple Fair was held, which brought the seven-day Guangfu Folk Culture Carnival to an end.
The art exhibition and performance were wonderful, and the cultural promotion ambassadors of Guangfu helped together.
At the closing performance, the organizer presented awards to the winners of the martial arts conference and the Guangfu Talent Show, and the outstanding players and the team gathered on the same stage to show their wonders. The Guangfu Talent Show lasted nearly 3 months, combined with more than 10 020 Hz city ** camp street performances for national promotion, widely attracting ** enthusiasts to participate, 12 groups of players stood out and entered the finals, after fierce competition and competition, the final stage explosive player Chen Yichang won the championship, Kuang Luyao, Zhang Qin won the second and third place.
The martial arts conference attracted more than 600 martial arts athletes from all levels of martial arts associations, colleges and universities, primary and secondary schools, martial arts halls and streets, towns and villages, and communities in various districts of Guangzhou and Foshan, Dongguan and other places in the province.
Zhan Haochen (Zhan Ruiwen) and Huang Zhiyi, the Fathers of Stage Comedy in Hong Kong, China, were awarded the new Cantonese Cultural Promotion Ambassadors. During the temple fair, Zhan Ruiwen, known as the "father of stage comedy in Hong Kong, China", made a special trip to the Youth Comedy Festival to perform comedy performances and live broadcasts, communicate with young comedians, and carry out a series of cooperation with Yuexiu District on cultural projects to promote drama culture. Huang Zhiyi, the son of the famous Cantonese opera master Ni Huiying, participated in the filming of Yuexiu's image film "Yuexiu Warm Love Love", and performed his own Cantonese songwriting to contribute to the promotion of Yuexiu's city image. He said that in the future, he will make more efforts to promote Cantonese culture and contribute to the development of Cantonese culture.
More than 150 events were held, with more than 4 million people participating.
The temple fair for seven consecutive days in Beijing Road, Zhongyou Square, Xihu Road and other places with the citizens of happiness, folk culture parade sensation in the city, "tide dragon out of the market" to show the intangible cultural heritage and the trend of the collision of wonderful, Guangfu talent show interpretation of the Bay Area classic popular, frangipani beauty selection at a glance for a millennium, martial arts conference Yuexiu "on the sword", alley temple fair ignited the streets and alleys fireworks. With Beijing Road as the main stage, the Guangfu Temple Fair will be held in conjunction with Dongshankou, Yangji Village, Yaotai Village and other characteristic stages, and more than 150 activities will be held, attracting more than 4 million people to participate.
He Yuanfei, deputy director of the Yuexiu District Culture, Radio, Television, Tourism and Sports Bureau, said that the Guangfu temple fair has become an indispensable part of the New Year for Cantonese people, and the total passenger flow of the Guangfu temple fair in 2024 is expected to exceed 4.3 million, and the revenue is expected to reach 38.5 billion yuan, of which the revenue of Beijing Road business district on the day of the opening parade reached more than 7,000 yuan.
Yang Weiguo, director of the Yuexiu District Bureau of Culture, Radio, Television, Tourism and Sports, said that Yuexiu District will continue to shoulder the mission of inheriting and promoting Cantonese culture, further promote the creative transformation and innovative development of China's excellent traditional culture, continue to build and cultivate the "Guangfu Temple Fair" brand that the masses like to see and deeply participate in, and take the Guangfu Temple Fair as an important support and key platform to promote the integrated development of culture, business and tourism, integrate the economy into the humanities, let the humanities infiltrate the economy, stimulate the vitality of the cultural and tourism industry with high-quality cultural activities, and enhance the high-quality development of Yuexiu" Hard power" injects "new kinetic energy" into culture.
The old tradition is new and the national tide is new, and the intangible cultural heritage is gathered into new brilliance.
This year's Guangfu Temple Fair will form a chain of beads in the area of "City God's Temple Zhongyou Square - Guangzhou Intangible Cultural Heritage Block (Beijing Road) - Beijing Road Pedestrian Street", and cooperate with "Chao Xu" to create an intangible cultural heritage creative circle of "Chaolong Out of the Market". Through performances, exhibitions, exhibitions, research and other methods, the tide art is combined with Cantonese culture, so that traditional art is rejuvenated. There are more than 30 intangible cultural heritage exhibition and experience booths in the event, which will collide and integrate intangible cultural heritage culture and trendy elements, allowing the general public and tourists to immerse themselves in intangible cultural heritage.
Frangipani uses flowers as a medium to inherit the excellent traditional culture, continues the cultural context of the flower city in the beautiful and moving legend of the frangipani, and shows the spiritual character of Guangzhou people who are low-key, soft and elegant, and clean and self-conscious. 10 contestants from all over the world and all walks of life entered the finals, and their love for traditional culture gave them a common name - "Frangipani Beauty", and the selection was finally won by Ma Chenxi as the champion, Wu Wanying as the runner-up, and Xie Huizi as the third runner-up.
Immersive experience, integrating innovative "small scenes".
The "City Imprint" check-in connects the roads and alleys of the "Good Intentions Head" in the form of a citywalk, and launches a "City Imprint" route with good wishes and historical and cultural charm. It is recommended that the public check in on Longzang Street, Huilong Road, Taikang Road, Fudi Lane, Jixiang Road and other roads, find the imprint of the city, participate in nearly 10,000 people, and send gifts and gift certificates to the people 270,000 copies, and more than 800,000 online visits such as check-in and lantern riddle interaction. The Guangfu Temple Fair and Guangzhou Post jointly issued 2,000 sets of "Happy Customs Clearance Documents", with 12 commemorative postmarks designed with Yuexiu cultural relics and landmark buildings as elements, and the Five Immortals Temple, Zhenhai Tower, Lujiang Academy, etc.
The Provincial Commercial Group held the Lantern Festival theme activity of "Strange 'Temple' Lantern Festival, Dongshan Temple Fair" in Dongshan Cultural and Creative Park, integrating traditional Cantonese culture in trendy forms such as immersive experience and creative interaction, creating a more youthful and diverse consumption scene, allowing citizens and tourists to deeply experience traditional folk customs and feel the trendy Cantonese New Year flavor in the intangible cultural heritage. The animal world in the 24 solar terms of the Yuexiu Art Lecture Hall was held at the Yuexiu District Cultural Center, and the Yilan Primary School Hall once again appeared in the activities of the Guangfu Temple Fair, exploring the meaning of the dragon with the students.
Text |Reporter Li Chunwei Correspondent Zhan Pingping |Li Wenbo.