The report is "2023 Blue Book of Automotive Industry Analysis: Customer Experience", with a total of 38 pages.
The 2023 Automotive Industry Analysis Blue Paper focuses on the customer experience, in-depth understanding of the emerging dynamics of the automotive industry, the challenges it faces, and the importance of the voice of the customer. Based on the VOC system of Meiyun Intelligent Voice of Customers, the report conducts an in-depth analysis of the customer experience of various brands and models, reveals the pain points of customer needs in the automotive industry, and provides valuable market insights for enterprises in the industry.
1.Trends in the automotive industry
In 2023, the production and sales scale of China's automotive industry will exceed 30 million units, and the export volume will surpass Japan, ranking first in the world. The retail sales of new energy passenger vehicles reached 7.74 million units, and the penetration rate increased to 357%, highlighting that the automobile industry is gradually becoming the core driving force of China's economic growth. Looking forward to 2024, the country is expected to continue to promote the development of new energy, stabilize the market for fuel vehicles, expand the scale of exports, improve new energy infrastructure and encourage intelligent development, so as to support the steady growth of the automotive industry.
2.Customer experience and public opinion analysis
In 2023, the number of user public opinion in the automotive industry will increase by 21% year-on-year, and the number of complaints will surge by nearly 50% year-on-year, among which new energy-related content will become the focus. With the popularization and development of the Internet, the user's right to choose has been improved, and the winning factors of enterprise operation are shifting from traditional channels and products to customer experience and value creation.
3.The voice of customers of Meiyun Intelligent Data VOC system application
The system can gain insight into the voice of customers across all channels and the whole journey, and accurately locate problems from multiple business dimensions. The report highlights the importance of business strategies that put customer experience at the core.
4.Case study of the model
Changan Qiyuan A07: The newly listed brand entered the new energy market and deeply analyzed its customer recognition. BYD Yuan Plus: Market performance and customer experience evaluation of pure electric explosive models. FAW Audi A6L: The market position of luxury fuel vehicles and the key factors that attract customers. Geely Boyue L: **Feedback on the experience of the upgraded model for the young market. This is only a brief overview and a list of key takeaways from the report, which will provide a more detailed look at the customer experience, industry trends, and market strategies for each model.
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