The key to price control of health care products is to ensure that the brand qualifications are complete, negotiate and communicate with the seller, and pay attention to intellectual property rights to protect brand rights. The following is a look at each of these practices.
First of all, it is important to have complete brand qualifications. Health product brands need to obtain certification and licenses from relevant departments, such as health food registration certificates issued by the Food and Drug Administration. These certificates not only prove the quality and safety of the products, but also guarantee the credibility of the brand. Brands should ensure that all products comply with regulatory requirements and update qualification documents in a timely manner to ensure that they can demonstrate strong brand strength in the price control process.
Secondly, negotiation and communication with the seller is also an essential link. When we search for low-cost infringing links, we can reach a consensus through communication and negotiation. In this process, the brand can fully understand the market dynamics and the best strategies of competitors, and provide strong support for the formulation of reasonable policies.
In addition, intellectual property protection is also an indispensable part of the price control of health care products, and at the same time, we can find the infringement point of the illegal link through intellectual property rights, and initiate a complaint to the platform to change the price of the link or remove it from the shelves (it is particularly important to find the right infringement point). Actively use legal means to combat infringement of intellectual property rights, such as reporting infringement to the relevant authorities, or entrusting a lawyer to send a lawyer's letter, demanding that the infringing party immediately stop the infringement and bear the corresponding legal responsibility.
Protecting brand rights and interests is also an important task for price control of health care products. The brand owner should establish a sound brand management system and strengthen the maintenance and management of the brand image. For malicious competition and infringement of brand rights, brands should resolutely crack down on them and protect their legitimate rights and interests.
To sum up, the price control of health care products requires brands to start from many aspects. Strengthen the maintenance and management of brand image. For malicious competition and infringement of brand rights, brands should resolutely crack down on them and protect their legitimate rights and interests. In order to be invincible in the fierce market competition.