The road is blue, in order to enlighten the mountains and forests; Brave the wind and rain and forge ahead.
Looking back on 1980 to the present, China's wall-hung boiler industry has experienced four stages of development from simple dependence on imports to initial independent research and development, to technological innovation and upgrading, and now it is becoming more and more mature. Along the way, it is inseparable from the hard work and R&D investment of countless domestic wall-hung boiler enterprises, and it is inseparable from the persistent pursuit and unremitting efforts of countless HVAC people to "build a domestic wall-hung boiler brand".
As one of them, Changhong Meiling Ridian Technology Co., Ltd. has always adhered to the brand development strategy of independent research and development for many years, created high-quality products for the pursuers of quality life with scientific and technological strength, created high-quality, comfortable and intelligent life for the Chinese people, and made important contributions to the high-end upgrading of domestic wall-hung boilers!
Founded in 1958 and with a history of 65 years, Changhong Group is a comprehensive multinational enterprise group, and it is also a strong platform endorsement and spiritual inheritance of Changhong Ridian. As a wholly-owned subsidiary of Changhong Group, Changhong Ridian belongs to Changhong Group's consumer BG industry, and its predecessor, Changhong Digital Audiovisual Division, was established in 1996, mainly engaged in the research and development, manufacturing and marketing of kitchen and bathroom, wall-hung boiler, water purification and small household appliances.
In 2013, the company invested heavily in the expansion of more than 40,000 square meters of Ridian Industrial Park in Changhong Guangdong Industrial Base, so that the annual production capacity of Changhong Ridian jumped to 5 million sets (sets), and quickly became one of the most important production bases of daily electrical appliances in China.
Today's Changhong Ridian has been deeply involved in the kitchen and bathroom industry for many years under the vision of inheriting the group's "becoming a respected household appliance enterprise", constantly adhering to the road of high-quality development through technological improvement and innovation, and relying on its strong comprehensive strength, it has successively passed ISO9001, ISO14001, OHSAS18001 and other system certifications, and won many honorary titles such as "Guangdong High-tech Enterprise" and "China's Top Ten Leading Brands of Kitchen and Bathroom Appliances".
The reason behind the success is traced, according to Yu Wenjun, deputy general manager of Changhong Ridian Division, which is inseparable from the quality and service that Changhong Ridian has always adhered to
On the one hand, Changhong Ridian has set an example in creating high-quality products. In order to achieve the precision quality of the product, Changhong Ridian has introduced a fully automated production line since 2016 to realize the comprehensive self-made wall-hung boiler, and then continuously improved the equipment equipped with advanced computer intelligent testing equipment and laboratory instruments, and established a national CNAS accredited laboratory in early 2022.
In the production process, Changhong Ridian has set up 23 standardized testing procedures to strictly test the performance, reliability, life, and windproof test of the wall-hung boiler machine with enterprise standards higher than the requirements of GB 25034-2020 and GB 20665-2015, so as to provide users with safer, reliable, comfortable and energy-saving wall-hung boiler products suitable for Chinese families.
In addition, on the basis of ensuring the best competitiveness, Changhong Ridian also adopts the core components of the world's leading leading manufacturers at any cost to ensure the stable quality and reliable performance of each product produced.
On the other hand, Changhong Ridian has established a perfect service system covering pre-sales and after-sales: before sales, give users professional installation guidelines, house planning and pre-installation scheme design; In the after-sales service, the establishment of a national unified customer service **4008-111-666, can achieve a rapid response within 24 hours, and provide a 3-year warranty for the wall-hung boiler, free installation and commissioning services, and strive to solve various problems for users with comprehensive services.
It is worth mentioning that on the basis of the original all-round pre-sales and after-sales service, Changhong Ridian has gone further, not only to implement the front of the accessories terminal, to achieve the repair of parts "that is, to replace", greatly shorten the maintenance cycle, to ensure the user's after-sales experience, but also to gradually establish a VIP service system based on wall-hung boiler users to enhance user satisfaction and brand loyalty.
Dapeng rose with the wind one day and soared up to 90,000 miles. Driven by the double engine of quality and service, today's Changhong Ridian is climbing high and moving forward step by step, and is gradually becoming an important part of promoting and leading the transformation and upgrading of China's wall-hung boiler industry.
At this stage, under the continuous and in-depth promotion of the national "double carbon" policy, adhering to green development has become the only way, and the green and energy-saving upgrading of wall-hung boiler products is the general trend. Especially with the improvement of consumers' awareness of gas wall-hung boilers, the consumption potential of more comfortable, energy-saving and efficient condensing furnaces has been continuously released, and the development space is broad - according to the statistics of the gas heating professional committee, the annual sales volume of condensing furnaces in 2022 will reach 2850,000 units, an increase of 9% from 2021 (260,000 units).6%, maintaining the growth trend for two consecutive years.
In this context, Changhong Ridian has always adhered to technological innovation and improvement, and its product development direction has also tended to be highly efficient and energy-saving. "We have invested heavily in product research and development, and through years of technology accumulation and breakthroughs, we have successfully developed an industry-leading intelligent adaptation of fully premixed wall-hung boilers. Excellent product quality and leading patented technology have enabled our wall-hung boilers to sell a total of 300,000 units in the market, further broadening the high-end new track and becoming a new choice for heating and bathing equipment for more Chinese families. Yu Wenjun said.
Taking the new generation of intelligent adaptation fully premixed wall-hung boiler BQ90 in the domestic industry first released by Changhong Ridian in early 2023 as an example, the wall-hung boiler is developed and equipped with European intelligent adaptation technology, which is not afraid of gas fluctuations, and always maintains the best air-fuel ratio within a certain range, so as to achieve high-efficiency operation of the combustion process, reaching a super first-class energy efficiency level of 108%, which is more than 30% more gas-saving than ordinary wall-hung boilers; At the same time, due to full combustion, the exhaust gas emission has reached the national standard level of level 5, environmental protection and emission reduction, more energy-saving and environmentally friendly.
In addition, the core components of BQ90 are all from the world's leading leading manufacturers, so that the overall performance of the equipment can be improved and guaranteed; In terms of appearance, it is the first in the industry to adopt IMD technology, which makes the overall appearance of the product elegant and versatile, bringing users a more comfortable experience.
Yu Wenjun said that Changhong Kitchen and Bathroom has been deeply involved in the electrical appliance industry for many years, and has always maintained a keen sense of smell, is well versed in industry changes, has insight into consumer needs, and strives to maintain research and development and innovation in product technology to meet the needs of users. The successful research and development of this intelligent adaptation to the full premixed wall-hung boiler will be an important transformation product for the next stage of the wall-hung boiler industry to break through the encirclement, and it is also a milestone product on the road of Changhong wall-hung boiler research and development.
It is worth mentioning that throughout the history of research and development of Changhong wall-hung boiler, there are countless products similar to "fashionable appearance, powerful function, and high-end quality", and in the next development, it will continue to adhere to the independent research and development brand development strategy, committed to the research and development of core technologies, and form a serialized, specialized, and differentiated product lineup to meet the needs of every family member in Chinese families in an all-round way, and bring users the most comfortable heating and bathing experience.
In recent years, with the increasing consumption level of residents, wall-hung boilers, as an important part of the water heater industry, are favored by residents in the north and south, especially the market share of condensing furnaces continues to expand, and the development prospects are broad. In this context, in the face of changes in user needs, at the new product launch conference of the intelligent adaptation of the full premixed wall-hung boiler BQ90 strategy at the beginning of 2023, Changhong Ridian announced a major core strategy: based on the kitchen and bathroom, with gas hot water products as the core, focusing on the strategic products of wall-hung boilers!
This means that the next development focus of Changhong Ridian will be closely around the wall-hung boiler and gas hot water products, concentrate superior resources, play an active role, and aspire to become a first-line brand in the wall-hung boiler industry within 3 5 years, and Changhong will be labeled as a wall-hung boiler.
According to Yu Wenjun, in order to achieve the above goals, Changhong Ridian has made a clear plan:
In terms of products, we will develop and upgrade in the direction of high-end, comprehensively deploy condensing and fully premixed products, and strengthen intelligent research on products.
In terms of omni-channel layout, fully combine Changhong's own advantages in traditional home appliance channels, seize the wall-hung boiler market of household appliance channels, and at the same time increase efforts to rapidly layout, expand wall-hung boiler pre-installation and HVAC market channels, and comprehensively lay out traditional e-commerce and new e-commerce channels to achieve online and offline omni-channel layout.
Focus on retail transformation. With the end of the "coal-to-gas" policy in the north, the engineering market has declined sharply, and most enterprises have shifted their market focus to the "ordinary engineering and retail" market, and Changhong wall-hung boilers will also focus on the layout of retail channels. "We hope to establish better communication and dialogue with consumers through the promotion of market terminals, and truly understand the real needs of consumers, so as to promote product development and promotion. Yu Wenjun said.
The movement of the Roc is not the lightness of a feather; The speed of Qiji is not the power of one foot. "On the road of forging ahead on a new journey, in addition to long-term strategic planning, Changhong Ridian also attaches great importance to the selection of partners, and has formulated four specific requirements:
Agree with Changhong's brand and development strategy, and are willing to focus on promoting Changhong's condensing and fully premixed products;
Have relevant channel resources or working experience in the HVAC industry, especially the sales base of wall-hung boiler is preferred;
There is a professional construction team of more than 3 people;
There are full-time or part-time designers.
At the same time, we will also actively empower downstream distributors and first-class businessmen to achieve mutual benefit and win-win results. Yu Wenjun added, "We have a professional marketing team of 150 people, which can provide partners with online + offline + third party assistance for a full range of system training and annual rebates, special area construction, network development, scheme design and other operational support; It can carry out the omni-channel layout of online self-operated and the whole network, and the sinking of 4,000 offline outlets in O2O; It can integrate the resources of Changhong platform such as industry leaders and emerging self-leaders for promotion and empowerment; It can provide a unified after-sales system support ...... with fast response, short maintenance cycle and excellent serviceAll these will strongly promote mutual benefit and trust between us and like-minded people. ”
The boat is more urgent in the middle of the stream, and the road to the middle of the mountain is steeper! In the future of a higher level, higher stage of market competition, even if the water is wide and the waves are rapid, the mountains are high and the roads are steep, but Changhong Ridian always firmly believes that "the sea is crossing, showing the true character of the hero", as long as the goal is firm, the direction is clear, the work hard, and the courage to move forward, will be able to reach the top, sail the sea, fight the sky, and make a difference!