Recently, a series of "The American Adventures of Domestic Three Jumpers" has become popular on the Internet, and the electric tricycle that the Chinese girl Wu Bo (Bobo) gave to her American father-in-law as a Christmas gift has become very popular abroad. 
Wu Bo's Christmas gift to his American son-in-law is an electric tricycle**, in which an old man appears on the streets of an American city on a tricycle. Become the "most beautiful boy" with a 100% winning rate. Turning heads. In neighborhoods, supermarkets, and on the Internet, interested people continue to inquire about purchase channels, and some even offer to buy a car on the spot. Even more interestingly, the blogger's family tried to go to the DMV to get a license plate for this ** "star car", and the result was as they wished. Even the United States** has expressed its affection for the three jumpers, and has even planned a "business plan" for the blogger - the local mayor proposed to build a factory to import parts from China to the United States to facilitate assembly and bulk sales. It seems that it has captured the three jumps of the American people, and the business opportunities for overseas expansion are unlimited. It seems that the "county town car" is just around the corner to leave the motherland and drive to the world. 01 The practical logic prevailing at home and abroad It is true that "scarcity is expensive" is an obvious factor that triggered this wave of overseas three zongzi boom. The electric tricycle common to Chinese is a rare new thing in Europe and the United States. They searched their minds and found the closest conceptual puzzle they could think of, which was a "mini convertible pickup." The reason why it is the same at home and abroad is because the public likes the flexibility and practicality of the three jumpers, which is also the source of its strong vitality. In developing the triple bounce feature, the brain circuits of people around the world were surprisingly consistent. In rural China, there are very few children who have not experienced the feeling of traveling on a tricycle. For example, in "Country Love", Xie Guangkun drove his grandson to school in Sanbunzi; And Wu Bo's American son-in-law also discovered that the three jumpers can become a happy home for their children. 
Country Love" stills He often puts his grandson and the neighbor's child in the car and takes them around the house slowly. At Christmas, the old man dressed up as Santa Claus, brought gifts to the children with three bodyguards, and even exuded the aura of being fired when the reindeer arrived. Neighbors also gave Wu Bo advice, thinking that the car was very suitable for use as a shuttle bus, carrying passengers and making money. For example, after a football match, the three jumpers are used to send people in batches to walk to a far parking lot, and one trip costs money.
Two. Ten, thirty dollars. Unbeknownst to this neighbor, this "golden idea" has been practiced in China's cities for many years in the name of "collapse". When used as a means of transportation to carry goods, the electric tricycle also has the dual advantages of being flexible and sturdy, which also makes the three-wheeled tricycle quickly integrated into the daily life of foreigners. Many American families like to go to warehouse supermarkets such as Costco and Sam's to make big purchases and collect a large number of daily necessities at one time. This means that almost every family drives there, so it's not uncommon for supermarkets to be hard to find. The small, compact triple jumper can "drill into any gap", pushing through a tiny gap. The volume of goods can be large, so you don't have to worry about competing for parking spaces. After Wu Bo made a public announcement, Mitoko went to the supermarket and found that compared to the 20-minute traffic jam in front of the supermarket, Mitoko achieved a high efficiency of 5 minutes of arrival. In addition to the flexible "body technique", the strong "body" of the three jumpers has also earned a reputation. Another blogger living in Russia, "Baikal Anan", also bought an electric tricycle for his foreign son-in-law. Leaning on the natural dirt road in front of the farm, the three jumpers who are not afraid of bumps just show their skills. 
The foreign son-in-law of the UP guest Baikal Anan drove three jumpers and the old man was full of praise - it can be used to harvest potatoes, pull weeds, etc., even if it is three people carrying people up the mountain. In his **, the old father-in-law can be seen driving three jumpers to the yard to pull weeds, cut them and throw them on the lathe, then turn around and overturn the car, all in one go. Go. The beautiful scenery is like a replica of the daily scene of overseas Chinese: in the city, small stall owners drive electric tricycles full of fruits and vegetables, or full of baked dumplings; In rural areas, farmers use tricycles to pull rice and flax stalks along the road. The popularity of the three bunges in the world is enough to prove that the needs of the sinking market often have common characteristics. This is the underlying logic of becoming an Internet "Internet celebrity car". 02 "The little lotus has just revealed its sharp corners" However, we must also be soberly aware that the current popularity of the "Three Jumpers" is actually a spectacle deliberately created by ** - it can be said that China's inverted expression of "looking at Western views" is also a typical case of "foreign culture shock". It's too early to say that electric tricycles will become a popular product that will be widely purchased. According to statistics from relevant market research institutions, the global electric tricycle market sales will reach 618 in 2023600 million yuan. Among them, the Asia-Pacific region is the largest market, accounting for about 9006%, while the market share in Europe and the United States is only 514%。Of course, the popularity of electric tricycles on the Internet has indeed increased sales to a certain extent. Wu Bo's current "Guowei" brand has clearly seen an increase in orders from the United States. It is worth noting that these are individual orders placed by individual customers through various cross-border e-commerce platforms. But if you want to rely on B2C channels to make sales, there are obviously a lot of obstacles. Rising costs are the first drawback in the promotion process - sea freight is obviously a significant expense. Wu Bo entrusted a domestic friend to mail it to the United States. Shipping costs are close to the retail price of the car itself, doubling the cost from $600 to a total of about 8,600 RMB. The three bunges purchased by "Baikal Anan" in Russia are intended exclusively for export **. Although there is no need to purchase overseas, it still costs 200,000 rubles (about 1 yuan.)60,000 yuan) - three times higher than the domestic **. Premiums may include charges such as shipping and customs duties. Although it can be seen from the reactions of passers-by who asked** that for overseas buyers, the "skyrocketing" electric tricycle still has a cost-effective advantage, it is obvious that large items are by no means the best way to expand the market. What's more, under the cross-border sales model, after-sales services such as maintenance and repair will not be provided. Therefore, even if the advertising effect is immediate, and overseas merchants and cross-border e-commerce seek cooperation, Guowei still maintains a cautious and rational attitude towards entering the US market. Previously, in response to the customized needs of American consumers, Goodway launched special customized production services, such as matching batteries with different cruising ranges, adjusting driving speed, etc. However, Ni Xiaofeng, general manager of the company, still said that if you want to officially enter the U.S. market, you must wait for the on-site inspection after the Spring Festival to find out the actual situation before taking the next step. As a leading enterprise in the electric vehicle industry, Guowei can be said to be a pioneer in going abroad. Xishan District, Wuxi City, Jiangsu Province, where it is located, is known as the "hometown of China's electric vehicles", and its industrial scale accounts for one-third of the country. The Small and Medium-sized Enterprise Bureau of the Ministry of Industry and Information Technology has also selected the "Wuxi Xishan Electric Vehicle and Parts Industry Cluster" into the list of characteristic industrial clusters for small and medium-sized enterprises in 2023. DI, EMMA, Xinri, Tailing, Kojima, Jinjian are in the first echelon, New Continent, Umwa, etc. It belongs to the second echelon of vehicle enterprises. But overall, the speed of China's electric vehicle industry, represented by Xishan District, is not fast. According to public data, Xishan District will export 600,000 electric vehicles in 2022, accounting for only about 3% of the region's production. The export market is concentrated in India and ASEAN countries, and the products are mainly low-end products, and the profits are relatively low. Shen Yu, secretary general of the Xishan Electric Vehicle Association, explained that this is because the export of electric vehicles and the construction of local factories are the most direct and effective ways to directly face consumers and shorten the distance, but there are still many bottlenecks to overcome. On the one hand, there is no uniform global standard for electric vehicle products. One place and one policy will lead to high costs, which to a certain extent affects the enthusiasm of enterprises to seek external expansion. On the other hand, the acceptance of electric vehicles abroad is much lower than that in China, and it will take time to cultivate consumer groups. In short, the ice-breaking journey of the three jumpers is only the first step in the "long march". 03 Going abroad is the trend of the times. In this regard, Shen Yu said that the current stable and long-term development will not affect the industry consensus of going out and breaking the involution. After all, the domestic market is saturated. As an alternative to the once-empty domestic family car market due to the growing popularity of private passenger cars, electric tricycles hit the ceiling of market share in 2016: sales peaked at 30 billion yuan and then declined. In 2019, it was 25 billion yuan, and the industry expects the value to stabilize from 2023 onwards. Although, with the gradual replacement of fuel tricycles by electric tricycles and the arrival of a new era of "active" electric tricycles, there is still some room for exploration in the domestic market, but if you want to regain the top spot in sales, "going out" is still the only way out. 
The good news about the increase in foreign orders for domestic electric vehicles is that electric tricycles have indeed made some gains overseas. Taking Goodway as an example, 20% to 40% of the total number of electric two-wheeled and three-wheeled vehicles produced each year are exported, and the products are exported to more than 70 countries and regions around the world, such as Europe and South America, the Middle East and Africa. By 2023, there will be more than 160 electric vehicle export companies in Xishan District alone, and brand stores will be opened in more than 140 countries and regions around the world. On this basis, for electric tricycles, it is only a matter of time before the "going out" strategy is implemented. It should be noted that the full overseas expansion does not start from the European and American markets, but from Southeast Asia. Consumers in Vietnam, the Philippines, Indonesia and other countries have always favored motorcycles. They are also more familiar with electric two-wheelers than in Europe and the United States, and they are significantly more receptive to them. Shen Yu also added that Jakarta, Indonesia, will subsidize consumers who buy electric vehicles due to high pollution. This is undoubtedly the destination for the export of domestic Italian electric vehicles. At present, many enterprises in Xishan District have begun to build factories in the above-mentioned countries, thereby benefiting the local market. In addition, in order to solve the problem of huge investment required by a single car company to establish maintenance centers in different countries and regions, as well as to eliminate the inconvenience of after-sales service under the B2B and B2C export models, Xishan District also plans to take the electric vehicle industry as a pilot to launch a new international competition model of "going out hand in hand" to jointly build a brand and share resources. Solidarity also helps to avoid "snipe and clam fighting, benefiting fishermen". In the 90s of the 20th century, domestic motorcycles entered the Vietnamese market on a large scale. Due to the competition for market share among different brands, a long-term battle broke out, which eventually dragged down the quality of exports. Therefore, domestic motorcycles were once "low-cost and low-quality" products in the Vietnamese market. Synonymy. 
Many motorcyclists on the streets of Vietnam have taken advantage of the situation to enter the market to harvest the market, and Japanese brands have caught up, and domestic motorcycles have failed. The so-called owner does not forget the original intention, this time when the domestic electric vehicle is preparing to conquer the Southeast Asian market, we must beware of the situation of "rolling from domestic to foreign" again. As an "all-rounder" that brings together people's creativity, the popularity of electric tricycles abroad proves that the so-called "low-end products" with little added value also have potential value that cannot be underestimated. Since there is no distinction between high and low manufacturing, profits will be stimulated in different links at different stages of industrial development. The high production capacity of China's industry and the highest chain management level are enough to flip the positive U-shaped "smile curve" into an inverted U-shaped "Musashi curve", which means that not only the end of technology research and development has high value, but also the processing and assembly manufacturing links, but also the "bonanza", which is the glory and pride of Made in China. Perhaps this is the biggest inspiration that electric vehicles go abroad to us.