With the end of the Spring Festival, four new films (the other four have been withdrawn) continued to be popular**. Surprisingly, after occupying the single-day box office champion of the Spring Festival stalls for eight consecutive days, "Hot and Hot" was surpassed by "Article 20" and "Flying Life 2" on the tenth day of its release on February 19, ranking third. As of Feb. 29, its single-day box office failed to surpass these two films again. Despite this, 20 days after its release, it still won with 33The box office performance of 3.9 billion yuan surpassed the 31 of "Flying Life 2".4.6 billion yuan, becoming the biggest winner. Jia Ling has achieved a total of 87 with her two works "Hello, Li Huanying" and "Hot and Hot" in 2021With a box office miracle of 5.2 billion yuan, her achievements are unprecedented among female directors in the Chinese film industry, and even in the world, only the female director of "Barbie" Greta Gerwig can surpass her at the total box office of her career, and Jia Ling deserves to become the "second sister of the box office" in the world film industry.
The reason why the film can meet the viewing needs of the Spring Festival file is not only because it has chosen the right schedule, but also because it can meet the cultural consumption needs of the audience. The Spring Festival stalls do not seek specialization, but hope to cater to the preferences of hundreds of millions of viewers to the greatest extent, including those who rarely watch movies, such as the elderly who occasionally reunite with their families and those who have returned to their hometowns for work. This requires the Spring Festival movies to have a highly recognizable label, the emotional theme is close to family reunion, there is no threshold for artistic expression, and the emotional resonance is profound, so that the audience can find resonance. Among the four new films, "Hot and Hot" undoubtedly best meets these conditions, and its emotional core has resonated widely.
The "intertextual relationship" between "Hello, Li Huanying" and "Hot and Hot" is also one of the keys to its success. Jia Ling's commitment and realization in "Hot and Hot", as well as the emotional connection between the two films, have greatly enhanced the recognition of the film and attracted the audience's continuous attention. In addition, the overlap in the cast and creative team of the two films also adds to the attraction of the film.
The success of the marketing strategy also played a decisive role in the explosion of the box office of "Hot and Hot". As early as during "Hello, Li Huanying", the filmmaker has already shown an accurate grasp of film marketing. The marketing of "Hot and Hot" is also accurate, whether it is Jia Ling**'s topic or the theme of "love yourself" that she emphasizes on major platforms, it has successfully attracted the attention of a large number of audiences. Especially in the short ** era, this marketing strategy is like a snowball, making the discussion of the film continue to rise.
Jia Ling's personal charm and her real display in the film are also important factors in the success of "Hot and Hot". The film breaks down the boundaries between characters and actors, real and fictional, and Jia Ling's star effect explores a new path for Chinese cinema.
Although "Hot and Hot" has a higher rating on Douban than "Article 20" and "Flying Life 2", it has also faced some criticisms, such as the logic of character transformation and the coherence of emotional logic. Despite this, the film's market performance and social repercussions are a testament to its success.
Jia Ling's box office myth is not accidental, but based on her deep understanding of the story and real life, as well as her extreme performance in publicity points. In the current social environment, people's attention to real society and life is increasing, and they hope to see the reflection of the present from the movie and get inspirational power from it. Jia Ling's two films meet exactly this need, but this success is difficult to replicate.
The industrialization of Chinese films is not only reflected in the pursuit of large-scale technology, but more importantly, how to integrate high-tech into storytelling and character building. Jia Ling's success story provides valuable experience for Chinese films, but Chinese films still face challenges in how to better tell the real life and struggles of young people.
Through a deep insight into social changes and audience needs, combined with precise marketing strategies and real and touching stories, Jia Ling has created a box office miracle in the Chinese film industry and even the global film industry. Her success not only showcases her talents, but also points a path to sustainability for the industry as a whole. However, such success is not an easy task, and it requires not only talent and hard work, but also a keen insight into the pulse of society and a deep understanding of the emotions of the audience. In the future, the development of Chinese films will continue to require works like Jia Ling that can touch people's hearts to meet the audience's demand for higher quality and more in-depth cultural products.