NIO has a history of nearly 10 years since its establishment, but because most of its models are new energy attributes, it is still known as a new force in car manufacturing. NIO ET5T is one of the pure electric version of the medium-sized car, there are 4 versions of the configuration on sale, there has been no big breakthrough in sales, only 2208 new cars were sold in January this year, so why is its sales not high?
As we all know, new energy vehicles have become popular in China, and the market share is getting higher and higher, but the medium-sized car segment is an exception, according to the official car sales list, the top ten models in monthly sales, there are few new energy vehicles, even the new energy head car companies BYD, Geely, etc. are rarely involved in this field, and Weilai Automobile was listed in June last year Weilai ET5T, and in February this year, it was also facelifted.
Next, let's take a look at the product power of NIO ET5T. As a pure electric version of the model, the NIO ET5T uses Jiangsu Times batteries, according to different versions, the battery capacity is 75kWh and 100kWh, and the corresponding CLTC pure electric range is 530KM and 680KM respectively. The whole vehicle supports 500kw fast charging, and the short-range version only needs 0It can be charged from 10% to 80% in 6 hours, and 0In 8 hours, the charging rate reaches the mainstream of the market, which is also conducive to saving time and cost.
In terms of power, the NIO ET5T is equipped with dual motors with a total power of 360kW and a peak torque of 700N·m, which can achieve official 000 acceleration in 4 seconds, which is quite good. The whole process of the car from starting to driving acceleration is very smooth, and the strong power is full of pushing back when you press the accelerator. Even so, the car is stable on both city roads and highways, and the new car is equipped with a variety of auxiliary features such as Level 2 assisted driving, automatic lane change assist, and automatic ramp exit (entry) as standard, which can also alleviate the driver's driving fatigue during long-distance driving. With the support of driving assistance images such as 360° panoramic images, transparent images, and blind spot images, novice drivers can drive calmly in unfamiliar environments.
Entering the cockpit of the NIO ET5T, the simple interior is covered by a large area of soft materials, and the soft seats fit the curves of the body, so you won't feel tired even if you ride for a long time. The two color matching styles of Jinsha rice and electric purple are given, which is convenient for users with different aesthetics to find the color matching that suits them.
The flat-bottomed steering wheel comes standard with four-way electric adjustment, multi-function control and memory, and an optional heating function if required.102-inch full LCD instrument cluster +12The 8-inch central control screen is more common in new energy vehicles, and the clarity of the central control screen is higher than that of the full LCD instrument panel, which can be seen clearly even if you sit in the back row.
The central control screen of the new car has a built-in Banyan Banyan on-board system, which is equipped with 5G network, manual interaction and GPS navigation and other conventional configurations, 16+256GB memory is enough, 23 models are equipped with Qualcomm Snapdragon 8155 chip, the smoothness of the car machine is very guaranteed, and the 24 models are upgraded to Qualcomm Snapdragon 8295 chip, which is more silky to operate.
In terms of space, the length, width and height of the new and old NIO ET5T are 4790 1960 1499mm, and the wheelbase is 2888mm. The luggage compartment of this car has a volume of 450 litres, and there is room for three suitcases of different sizes at the same time, and 1,300 litres of storage space can be obtained by folding down the rear seats.
The above in-depth analysis of the NIO ET5T from multiple dimensions shows that this car has high product competitiveness in terms of interior configuration and power system. In this case, why is the sales volume of NIO ET5T not high? I think the most important thing is the pricing, the official guide price of the car is 2980,000 yuan and 3560,000 yuan. At this stage, the involution of the new energy vehicle market is intensifying, and many users with limited budgets but high pursuit of space will consider medium-sized cars, so seeing the price of NIO ET5T as high as 300,000 will naturally dissuade a wave of people.
It is undeniable that when medium-sized cars such as Camry and Passat give greater discounts, consumers will buy traditional fuel vehicles, but at the end of last year, Wuling Xingguang PHEV also obtained higher returns on the sales side by virtue of its affordable price, so from this point of view, it is not that there is a problem with the product strength of NIO ET5T, but that the pricing is too high.