News that caused an uproar in the financial circle,Shi Yuzhu, the founder of Giant Network, recently threw out the reason why he returned to his old business: due to heavy personal losses, he decided to return to the front line of the game industry in person.
Shi Yuzhu told that he started from the listing of Giant Network in the United States, gradually withdrew from daily management, and enjoyed the easy time of life. However, during this time, he overindulged himself and often participated in socializing, which turned out to be a lot of losses. Shi Yuzhu recalled that over the years, he had made many friends, but his monetary generosity, especially the casual guarantees and loans at the wine table, caused him to lose a lot of money.
A suggestion from Liu Wei, CEO of Giant Network, touched him and decided to reduce social interaction and devote himself to gaming instead. Shi Yuzhu tried to replay the self-developed "Journey" game, but found that he was disconnected from the game and could not fit in. With Liu Wei's encouragement, he finally regained the joy of the game and began to participate deeply in the improvement of the game.
"Journey" is not only the pioneering work of Giant Network, but also a turning point in Shi Yuzhu's personal career. He stresses that in the development of a game, it is important to avoid overloading features, and that optimizing existing features is often more valuable than developing new ones. At the same time, he also mentioned the importance of the balance between RMB players and non-RMB players within the game.
As for the future direction of the game, Shi Yuzhu believes that attracting new players is crucial, and it cannot just rely on the support of old players. He pointed out that it is a challenge to get the new generation of players who have never been exposed to classic games such as "Journey" and "Legend" in the post-90s and post-00s.
The development history of Giant Group is a testament to Shi Yuzhu's business talentFrom the success of giant Hanka to online games, Shi Yuzhu has single-handedly built a number of well-known brands. Although Giant Network's financial reports have shown a decline in revenue in recent years, Shi Yuzhu's return and in-depth participation in "Original Journey" have undoubtedly injected new vitality into Giant Network.
Shi Yuzhu's story teaches us that even while enjoying success, we should not neglect to control and reflect on our own behavior. Through his own experience, he once again proved his influence in the industry and his deep understanding of game development. His return is not only to recover personal losses, but also a commitment to the future development of Giant Network.