Today is still a question to start with:
Do you think it's useful to do a short ** rub hot spot?
Finding hot topics has been the norm for all of us before the new ** people start a day's work, and the method of rubbing hot topics has always been a key consideration in the creation of short ** content.
But the hot spots are not so easy to rub, if you are right, you can quickly increase your followers, if you are not right, not only will you not increase your fans, but it will also reduce the weight of our account, and if it is serious, you may be banned, and the gains outweigh the losses.
So today we're going to talk about it: how should this hot spot be rubbed?
Where to find hot spots?
We can divide the hot spots into these categories according to ** here:
1.Seasonal hot spots.
It can also be said to be predictable hot spots, such as our traditional festivals, solar terms, etc., these contents can be directly searched in the browser, and major marketing-related *** will also have corresponding content push.
2.Hot topics of concern to the industry.
Starting from the positioning of the account, look for hot topics that target users are concerned about. These can be found on the corresponding social platforms.
3.Social hotspots.
Social hot events, entertainment gossip, etc., these contents can be found on major search platforms.
4.Popular activities on the platform.
The platform will regularly hold support activities and push hot topics, and such activities must be attended. Information about this kind of event can be found in the official banner and the message of the assistant.
5.Hot memes and hots of the platform**.
There will be some popular stalks and ** on the short** platform from time to time, such as "subject three", this kind of hot spot requires everyone to continue to pay attention to the short** and find the hot spot in time.
Which hot spots can be rubbed?
After finding hot spots, we have to consider whether we can rub these hot spots and whether they are suitable for us to rub.
1.Be sure to rub it.
Hot topics of concern to the industry. This is easy to understand, for example, beauty accounts will pay more attention to the new cosmetics of well-known makeup brands, corporate training accounts, often pay attention to the dynamics of large enterprises and celebrities such as Alibaba, ByteDance, Ma Yun, etc., what is the positioning of the account, you can choose hot topics under this type. These hot spots are a must-have.
Popular BGM. Douyin will recommend the more popular ** in the near future, and using these** to do BGM can also get a certain degree of traffic bonus.
Important time nodes such as holidays and anniversaries. Resemble.
Five. One, Tanabata, ten.
1. Mid-Autumn Festival, Spring Festival and other holidays are frequent hot topics, and they are topics that can be laid out in advance.
When choosing these hotspots, it is important to pay attention to the positioning of the account in terms of content planning.
2.Choose the rub one according to the actual situation.
Popular campaigns launched by the platform. The official recommendation activity has the traffic support of the platform, and it can also increase the weight of the account, which is a relatively popular topic selection direction. However, it is also necessary to participate selectively based on the situation of your own account.
Occasional hot spots. It is necessary to combine your own actual situation.
Hot memes and hot** on the platform. It should be used selectively in combination with the tone and content of the account.
3.These hot spots can't be rubbed.
Violations of socialist values, damage to the country's image, illegal, superstitious, etc., such hot spots should not be rubbed, hot spots that are not related to the account should not be rubbed, and controversial negative topics should not be rubbed with caution.
Someone used to take an account to ask me why I was demoted after rubbing the hot spots, the reason is that this account has always been doing street interview-related content, but she posted a piece of content about evaluating the topic of celebrity depression on a whim, which did not match the tone of the account, so she was demoted.
How to rub hot spots?
Rubbing hot spots must be: fast, accurate, and positive.
1.Fast: Fast speed.
Hot spots have a life cycle, so when we rub hot spots, we must also seize the "first development period" of hot spots. You have to be clear, not only you will rub hot spots, on the short ** platform, there are many accounts with the same idea as you, if you want to rub hot spots, we must be fast, to catch up with the rise of hot spots.
2.Accurate: Accurate.
There are far more accounts on the short** platform than there are real users, and everyone wants to rub hot spots, so the same content abounds, but homogeneous content is impossible to stand out.
Combined with the positioning of the account, the hotspot should also be distinctive, and the highest level of the hotspot is: borrowing the popularity of others to let users remember their own content.
3.Positive: The angle is positive.
In order for your account to achieve sustainable development, you must maintain the positive output of content.