Whether it is the naughty and gentlemanly Tom blue and white cat in "Cat and Mouse", or the charismatic Garfield Garfield in the "Garfield" series, or the "anthropomorphic" royal cat Bombay cat in the oriental aesthetics "The Legend of the Demon Cat", the image of cats as the protagonists of film and television works has long been deeply rooted in the hearts of the people.
In the advertising media industry, cat IP works are even more in the limelight, cute, intelligent, cold, and stickyThe 3B principle is "Beauty, Beast, Baby".
That is, "beautiful women, animals, children".In addition to the animal elements, it also caters to the spiritual yearning of contemporary people to lead the new standard.
A group of real estate Vanke real "Garfield" poster copywriting,Personify the cat and let the cat speak for the houseFrom the selling points such as the location, prospects, gardens, and house types of the house, we convey to consumers the lovely "Vanke"-style beautiful life, meowing, lively and lovely, and glowing againCat IP new vitality
Meow a cat I just got picked up by a butterfly in the garden.
Then I'll sell a cute one by the way.
I want to play with you in the living room***
Don't think I'm looking at the scenery
Actually, I'm looking at the prospect here.
On a lazy afternoon, I smell the sweet scent of the sun.
It feels really "meowy".
Do you want to have a sweet life?
Come to Vanke Golden Mile Time, I spoil you!
With the "cat economy" big **, brand and cat cross-border cooperation has become a trend, looking at it, a large number of cats on the market swipe, too rolled, so it is difficult to win the choice of consumers for a long time only by cats, how to take cat IP as the same starting point, focus on the advantages of breakthrough, has long been a deeper strategy for all brands. Looking forward to more and more good products to gain fame and fortune, not only the first sight of consumers, but also the long-term purchase of consumers.