At its peak, the daily flow was 8,000, and the chicken steak could be cut into bubbles just by hand; During the trough period, a few hundred yuan a day, and the rent has just been paid! **What happened to Zhengxin Chicken Chop in Two Days?
A former franchisee of Zhengxin Chicken Chop told the author that he was the first batch of people to join Zhengxin Chicken Chop, and he is still struggling to support it, but two-thirds of the people who joined him have already quit.
Although Zhengxin Chicken Steak is not large, with a single store area of 15-20, the initial investment is not cheap. Including the franchise fee of 30,000, the security deposit of 10,000, the management fee of 10,000, the equipment decoration fee of 30,000, the advance payment of goods of 20,000, the rent and manual operation and other miscellaneous items, all add up to the initial investment of 15-200,000 yuan to open the store. Basically, it has reached 110,000 yuan of capital investment.
The unit price of Zhengxin chicken steak is around 10-15. If calculated according to the order volume of 150 per day, the daily turnover is about 1800According to the calculation of 50% gross profit, the gross profit is 900 per day, and 27000 per monthAfter deducting 8,000 rent and 15,000 labor, there is not much money left to really get it. If you add other expenses such as operating wear and tear, the store can only maintain the principal or keep it flat.
The order amount of 150 per day does not seem to be difficult for the former chicken chop brother. And this year, many stores have been reduced to a daily turnover of several hundred yuan.
More and more people complain that Zhengxin chicken cutlets are getting harder and more expensive, and all kinds of fried chicken burgers that are refurbished every few days are endless, even if you just increase by 2-3 yuan, customers may go out directly to the right. Even if it is a true fan of Zhengxin Chicken Chop in the past, he has to sigh: If you can't keep up with the times, who will you eliminate if you don't eliminate it?
Who do you think is the next Zhengxin chicken cutlet?