Many people think that being a lawyer is a very glamorous and lucrative profession, and many people even want to change careers to enter this field. However, the reality is that it is difficult for most lawyers to obtain business opportunities, sign deals, and successfully negotiate cases. Moreover, customer acquisition is mainly a traditional way, looking for contacts and relying on recommendations.
However, these traditional models have been challenged in the new market environment, and the fundamental reason is that the information is now very transparent, and the customer choices are very diverse, and the competition we are facing now may be several orders of magnitude fiercer than when we first entered the industry.
In such a fierce market environment, it is precisely because decision-making is very important and competition is so understood, so there are too many factors that affect decision-making. For example, in the past, we thought that the recommendation of old customers was a good way, and the endorsement ability was super strong, but now many customers are very mindful of doing business for their peers.
And it is indeed a good way for lawyers to show the value of lawyers and enhance the stickiness of users through this process. Take a case close to me as an example, there is a lawyer who practices marriage and family law, and since he has been doing self-help, many cases have been found through his articles or **. The client, who was previously hesitant, suddenly contacted the lawyer and expressed a willingness to seek legal support, simply because he saw his **.
Therefore, I think the biggest help for lawyers to get clients is that the number of contacts with clients is large enough, and the scope of contacts will be larger and larger. The way to stay hot after getting to know and establish contact with potential customers is no longer to call ** or WeChat contact every day. As long as you write enough articles or ** on the platform, let him continue to see your professional efforts, and slowly let him trust you.
In short, as a profession, although lawyers are facing many difficulties and challenges, by adapting to the new market environment and using this channel, lawyers can get more opportunities to contact with customers, expand their network, and gradually win the trust and support of customers.