Oral health is related to the health of the whole body. In the fast-paced life, people are paying more and more attention to health, and oral health, as an important part of health, is getting more and more attention. Recently, Xinhuanet, together with authoritative experts and relevant persons in charge of JD.com, jointly walked into Oral-B German R&D Center and released it"100% clinically validated".The gold standard for authentic dental cleaning has sparked public concern and discussion about oral health.
Germany, one of the countries with the highest penetration rate of electric toothbrushes, can effectively remove plaque attached to teeth while cleaning stains. However, how to choose an electric toothbrush that really effectively cleans teeth has become the focus of public attention. The gold standard of "100% clinical validation" of real teeth cleaning efficacy released by Xinhuanet and Oral-B undoubtedly provides an important reference for consumers.
On March 4th, the "100% Clinically Verified Real Tooth Cleaning Efficacy Xinhuanet x Oral-B Joint Press Conference" was held in Beijing, where Xinhuanet, China Dental Prevention and Treatment Association, Procter & Gamble's brand Oral-B (Oral-B) and other parties gathered together to promote healthy brushing habits to consumers through the cooperation of experts, experts and brands, focusing on national oral problems, popularizing oral health care knowledge, and jointly protecting national oral health.
Last year, the National Health Commission and other four departments jointly issued the "Notice on Further Promoting the Management of Oral Medical Services and Guarantees", and improving the capacity and level of oral medical services has become an important measure to maintain the health of the people, meet the needs of diversified health services, and promote the construction of a healthy China.
Xu Mingwei, chief marketing officer of Xinhuanet, said at the event that with the in-depth implementation of the "Healthy China 2030" national strategy, the needs of the people are accelerating from "treatment-centered" to "health-centered". China's dental industry has ushered in broad development prospects, whether it is the change of consumer demand, or the evolution of new technologies and new models on the supply side, all of which are jointly driving the development and change of the dental industry.
However, as the primary way of oral protection, many people do not pay attention to brushing their teeth or brush their teeth improperly, resulting in the difficulty of removing plaque attached to the teeth, which can lead to a series of oral problems. Oral-B and the "221" scientific tooth brushing method launched by the China Dental Prevention and Control AssociationBrush your teeth twice a day for two minutes each time and use more than one centimeter of toothpaste (1 gram of fluoride).to popularize scientific toothbrushing methods for Chinese consumers. A large number of clinical trial studies have shown that electric toothbrushes can help people grasp the "3 degrees (angle, strength, and integrity)" when brushing their teeth, which is more efficient and safe than manual toothbrushes to remove plaque.
Professor Rong Wensheng, Secretary-General of the Chinese Dental Prevention and Treatment Association and Professor of the Department of Prevention of Peking University School of Stomatology, saidPlaque is easy to form caries on the surface of the teeth, and it can also stimulate bleeding gums, which may lead to gum recession in the long term, increase the risk of tooth loss, and bring many harms to the mouth. From a professional point of view, the standard for measuring a good toothbrush is that it can effectively brush away plaque and protect oral health. When it comes to measuring the effectiveness of cleaning teeth, clinical studies are the standard for testing the true cleaning effectiveness of toothbrushes.
Secretary-General of the Chinese Association for the Prevention and Treatment of Dental Diseases, Department of Prevention, School of Stomatology, Peking UniversityRong WenshengProfessor.
The gold standard of "100% clinical verification" of real teeth cleaning efficacy jointly released by Xinhuanet and Oral-B not only provides consumers with a scientific basis for choice, but also an important promotion for China's oral health industry. Let us hope that with the joint efforts of the whole society, China's oral health level will usher in a new leap, so that everyone can have a healthy mouth and enjoy a better life.
Reference: Xinhuanet Finance.
1] Liu Miao, Liu Jin, Wang Yuxin, et al. Analysis of plaque control and related influencing factors in patients with periodontal disease[J].Journal of Xinxiang Medical College,2023,40(12):1126-1130