Shaping the soul of the enterprise benchmark usually refers to the record and dissemination of the deeds and spirit of outstanding individuals or teams in the enterprise, so as to enhance the cohesion and centripetal force of the corporate culture, stimulate the enthusiasm and creativity of employees, and promote the sustainable development of the enterprise.
This can be achieved in many forms, including but not limited to writing success stories, holding commendation conferences, making documentaries, etc.
Here are some key steps and recommendations:
Select a benchmark person or team: Identify the individuals or teams that play a key role in the development of the company, representative and influential. These benchmarks can be people or teams that have demonstrated outstanding contributions in business, technology, management, corporate culture, etc.
In-depth excavation and recording: Through interviews, research, etc., in-depth excavation of the benchmark's growth process, contributions, working methods and spiritual outlook.
Record their process of overcoming difficulties, the shining points of innovative thinking, and their understanding and practice of corporate culture.
Presentation in various forms: The excavated materials are made into attractive content through books, audio, comics and other forms. Different presentations can reach a wider audience and better convey the spirit and story of the benchmark.
Internal and external sharing: It is widely disseminated through internal platforms (such as internal **, employee handbooks, training courses) and external platforms (such as corporate official websites, social networks, and industry conferences), which not only enhances the sense of belonging and honor of internal employees, but also enhances the brand image and industry influence of the enterprise.
Continuous update and iteration: The stories of benchmark people and teams should not only be recorded and disseminated at one time, but should be continuously updated and iterated with the development of the enterprise and the evolution of culture to form a long-term mechanism.
Through benchmarking, the company can not only inherit and carry forward positive values and work attitudes, but also motivate all employees to learn from the benchmark, pursue excellence, and jointly promote the development of the enterprise to a higher goal.