The 2024 season of the Chinese Super League has begun, and judging from the attendance of the first round, the home operation performance of each team is remarkable. In the past,The Jin Yuan era made people familiar with the operation of the "burning money" style, but now,Most clubs have come to their sensesBegin to focus on market cultivation, enhance business value, and reduce dependence on the parent company.
In the past, it was investors with strong financial resources who were chasingNow more attention is paid to the professionalism and market-oriented operation of the management team.
The data shows thatLast season, the number of live spectators of the Chinese Super League reached 19,900The number of live broadcasts has exceeded 1.2 billion, and the number of on-demand broadcasts has reached 700 million, which are among the best in Asia. In the context of the league getting back on track,These figures are expected to grow further this yearThe income brought in will also contribute to the healthy development of the club.
In the package ZC of each club,The popularity of Chengdu Rongcheng can be described as outstanding. This year's Chengdu Rongcheng fans even wrote a detailed strategy for grabbing tickets, showing the popularity of Chengdu's gold medal ball market. Chengdu Rongcheng's home package for the 2024 season is divided into six grades, of which the hottest is the Class B package priced at 2,300 yuan, which is marked as "hell level", and the easiest to grab is the Class C package at 1,920 yuan.
Other teams' packages** and sales are also different. Beijing Guoan's home market has always been hot, and the fans who have supported the team for a long time are particularly important, which helps to increase market stickiness. Shanghai Shenhua after resuming home and away games in the 2023 seasonIn order to fulfill the previous package promise,There is no new annual pass on saleInstead, focus on digesting the home package purchased before the pandemic.
Other teams such as Changchun Yatai, Tianjin Jinmen Tigers, Qingdao Manatee, Qingdao West Coast, Henan Team, Nantong Zhiyun, Shandong Taishan, Haigang, etcThey have also developed different packages according to their respective circumstancesto meet the needs of the fans.
It is worth mentioning that the Zhejiang team has made some innovations in home management. In order to better defuse the emotions of the fans,They placed female salespeople between the ages of 30-40 in the home drink sale, believing that they were better suited to deal with emergencies. This open and innovative initiative is supported by the General Administration of Sport of China, the Chinese Football Association, and local ** and security departments.
The start of the 2024 season of the Chinese Super League has been remarkableEach team has different highlights and characteristics in its home operations. As the season deepens, I believe that the efforts of various clubs will bring more highlights and surprises to the development of the league. Let's look forward to a great season!
We look forward to hearing your thoughts and expectations for the 2024 Chinese Super League seasonWelcome to leave a message in the comment area!
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