Reporter Jia Yanfeng reportsThe 2024 season of the Chinese Super League has kicked off, and judging from the attendance rate of the first round, this year's Chinese Super League home operation can be expected.
During the Jinyuan football period, although everyone also shouted to the market, to fans, but in fact, the competition is the parent company's burning strength, now, most clubs are sober a lot, began to cultivate the market, enhance the commercial value of the club, in order to reduce the degree of dependence on the parent company, it can be said that the previous fight is whose investors are wealthy, and now the fight is whose management team is more professional and more market-oriented.
Due to the different ticketing times of each club, there are some clubs' package policies that we are further counting, but from the preliminary statistics, the hottest home is none other than Chengdu Rongcheng.
According to the data, the average number of on-site viewers of the Chinese Super League last season was 19,900, and the number of live broadcasts totaled 11.2 billion times, and the number of on-demand broadcasts reached 2700 million people, ranking first in Asia. With the blessing of the Chinese Super League further returning to the right track, these data are likely to increase this year, and the related income brought by the box office will also further promote the healthy development of various clubs.
Before Chengdu Rongcheng, even in the hottest period of the Evergrande team, no fan wrote a long strategy specifically to grab tickets, but this year's Chengdu Rongcheng fans did it, which also showed the popularity of Chengdu's gold medal ball market from one side. The strategy said that there are currently two things that are most sought-after in Chengdu, that is, the expert number of West China Hospital and the annual ticket for Chengdu Rongcheng.
There are usually two main types of club packages, one for members and die-hard fans, and the other for individual customers. Chengdu Rongcheng only sells more than 8,000 packages to individual customers, but at the moment when Chengdu Ball Market is "crazy for tickets", there are still many people who complain that they can't grab tickets at all, and there is also an advertisement for "Auction Rongcheng Package" on an electronic platform. In the process of package ticket sales, Rongcheng took out the priority right of 100 places, but if fans want to obtain this right, they must first buy a bicycle worth 9999 yuan, what I didn't expect is that among the 100 on the shelves, 99 "seconds", one of the fans bought 3 in one go, when he sent the screenshot to the fan base, some fans sighed, in order to grab the package of tickets in Rongcheng, the 10,000 yuan bicycle turned out to be a tie-in, not the protagonist!
Chengdu Rongcheng's home package for the 2024 season is divided into six grades, including 4,080 yuan (680 sets) for class S, 2,810 yuan (720 sets) for class A, 2,300 yuan (2,260 sets) for class B, 1,920 yuan (2,330 sets) for class C, 1,530 yuan (1,360 sets) for class D, and 1,280 yuan (1,000 sets) for class E, totaling 8,350 sets. After comparing and summarizing the difficulty of buying each package ticket, fans found that the Class B package priced at 2,300 yuan was the most difficult to buy, and it was marked as "hell level", and it was relatively easy to grab the Class C package of 1,920 yuan. According to incomplete statistics, the total sales of tickets in the first round of Chengdu reached 17 million yuan. If the team's results continue to rise this year, scattered votes will also be hard to find.
Beijing Guoan's home ball market has always been hot, but this year's Guoan package tickets were released late, and it is expected that there will be more exact numbers until around the 10th. In terms of treating fans, Beijing Guoan attaches great importance to the care of group viscosity, that is, it attaches great importance to fans who have supported the team for a long time and purchased packages for many years, which also stimulates the market from the side and allows more fans to become long-term and fixed fans.
Shanghai Shenhua's home operation is also very hot, and no new annual tickets will be released after the resumption of home and away games in the 2023 season, because the 2023 season will have to do a thorough digestion for fans who bought home package tickets before the epidemic, that is, to fulfill the previous package ticket promise. The package ticket price for the new season is the fan club package: 1680 yuan, 2580 yuan, 3480 yuan; Individual package: 2280 yuan, 3480 yuan, 3980 yuan, 5780 yuan, 5980 yuan;
The pricing of Changchun Yatai is relatively close to the people: the package is 400 yuan, 580 yuan, 780 yuan, 980 yuan, 1380 yuan, and the ** of the loose ticket is 150 yuan;
Tianjin Jinmen Tigers had good results last season, but they did not significantly increase the price of home tickets this year, so 680 yuan, 1380 yuan, 1980 yuan compared to the results of the Tianjin team, ** very down-to-earth and close to the people, a single ticket has a total of 80 yuan, 120 yuan, 160 yuan, 200 yuan, 280 yuan, 380 yuan six prices.
Qingdao Manatee's individual passenger packages are 700 yuan, 1050 yuan, 1200 yuan, 1550 yuan, 2160 yuan, and 4000 yuan, as a second-year student in the Chinese Super League, this pricing is based on the attendance rate of the first season. The ** on the west coast of Qingdao is more accessible to the people, and the annual ticket of the fan club is divided into three standards: 450 650 850; The annual pass for individual passengers is 960 1080 1400 yuan; The six annual passes are given away with scarves, fan shirts and other items.
The home tickets for the new season of the Henan team are divided into two types: annual cards and loose tickets, of which the annual cards are divided into the annual card of the fan association and the annual card of social fans, which can be used for all home games of the league and all home games before the semi-finals of the FA Cup. The annual card of the fan association is handled by the fan association, and the annual card of social fans is: 2,200 yuan in the VIP area, 1,200 yuan in the A2 area, 1,000 yuan in the A4 area, 1,800 yuan for parents and children in the A2 area (one large and one small), 1,500 yuan for parents and children in the A4 area (one large and one small), and 900 yuan for students in the C5 area.
Nantong Zhiyun's package tickets are very detailed, divided into fan club packages, student and disabled packages, individual tickets, VIP and super VIP tickets, and box tickets, ranging from 500 yuan to 128888 yuan. Shandong Taishan's package is divided into and 3,600 yuan. As the defending champion, Harbour has four packages** of 1,300 yuan, 1,880 yuan, 2,980 yuan and 3,880 yuan, while single-game tickets are divided into focus event tickets and ordinary event tickets,** ranging from 80 yuan to 430 yuan.
The package of Zhejiang team ** is three grades and 3688, of which the 1280 yuan ticket has been sold out, and the 3688 yuan package is also accompanied by meals on the day of the game. Because of the strong assistance of the General Administration of Sports of the People's Republic of China, the Chinese Football Association and the local ** and security departments, the home business activities will be further opened and upgraded, and the Zhejiang team has made careful preparations for this, such as in the sales of drinks at the home stadium, the club has communicated with the relevant person in charge of the Huanglong Stadium, hoping that all salespeople will arrange women between 30 and 40 years old.
In this regard, a staff member of the brand department of Zhejiang club told reporters: "This does not have any gender and age discrimination, but I feel that the results and process on the day of the game are unpredictable, if the situation on the field is unfavorable to the home team, it is easy to cause some fans to be emotionally excessive, at this time it is necessary for sales staff to resolve this emotion with reason and tolerance, if the fans speak fiercely, we estimate that women between the ages of 30-40 are more suitable to deal with such emergencies because of their relatively rich social experience." Open sales is the support of the superior department, and we need to think carefully about the details of how to deal with possible problems. ”