With the emergence of the Internet celebrity economy, a number of high-quality UGC content producers have gradually risen in the industry, and various platforms such as Douyin have entered the short industry. Because short** has stronger time stickiness, a younger user base and a better way to monetize, in September last year, the mobile game "Fantasy Journey to the West" anchored the new direction of "UGC ecological construction" and launched the "Dream Making Plan".
The "Dream Making Plan" relies on rich cash rewards and traffic support to guide players to create on Douyin. The so-called "killing two birds with one stone", high-quality UGC content related to the topic of "Fantasy Journey to the West" mobile game, such as strategy, reactivity and cross-dressing, appeared in the eyes of players like a kaleidoscope, aroused their emotional resonance, and received a large number of likes. Players are happy to watch, and creators can also meet certain emotional values, and then improve their own creative level and improve the quality of content. The creation of a win-win situation for both parties may come from the 9-year operation of the mobile game "Fantasy Journey to the West".
As a national-level IP, the mobile game "Fantasy Journey to the West" has never had an "opponent" since it was launched for nine years, and has been at the top of the best-selling list of iOS all year round. With excellent game visuals, cute and cute design style, as well as a lot of interesting gameplay and social functions, it has won the love of players. After the launch of the "Dream Making Plan", the official customized support policies for creators, and increased traffic and popularity by improving the quality of content, enjoying diversified incentive policies such as popular rewards and exclusive titles.
For example, in January's "Fantasy Journey to the West Surprise Treasure Night" event, the official multi-platform ** for documentaries created by "Lao Du" and "Little Ghost Jiujiu". The official just pushed it out, and the important thing is the high-quality content of the documentary itself, which contains not only games, but also real life and career. When it touches the hearts of players, they will like it in their hearts and promote ** so that more people can see it. After being seen by some activists, maybe he will become the next creator.
Moreover, the short ** shows a development pattern of "a hundred flowers blooming" in the deep cultivation of vertical development, and more and more vertical talents have joined the "Dream Making Plan" to "break the circle", and the blogger "Zhou Xiaohao" with tens of millions of fans on Douyin is no exception. In its daily production of funny short dramas, the natural presentation and dissemination of the characteristics of fantasy mobile games. When these high-quality UGC content penetrates across the circle, the influence of the mobile game "Fantasy Journey to the West" can gradually expand, and the plan of "long-term operation" can be more stable.
When we are angry about winning up to 6,000 rewards for creators in the last issue, we might as well take a look at the new issue of "Dream Making Project"! The support has been further increased! Rewards! Easy and easy to get started, the "novice protection mechanism" allows novices to quickly win the "first pot of gold" through the low-threshold realization policy under the guidance of old players, and can also get official customized support to improve the traffic and degree of the first in the future. With such an efficient monetization path, whether you are a loyal player of the "Fantasy Journey to the West" mobile game, or a friend who wants to collect wool, it is worth your participation!
"Dream Project" is a "win-win carnival" belonging to the public. That is, seeing the rapid expansion of high-quality UGC content on various platforms, the influence of the mobile game "Fantasy Journey to the West" has ushered in a "breakthrough", providing an opportunity for innovation and breakthrough. It can also highlight the self-worth of creators and achieve a new round of self-breakthrough. In my opinion, this "dream project" is undoubtedly a success!