Do you know that big brother, who once shook the wilderness and sat firmly at the top spot in the automobile industry for 85 years, suddenly planted a big heel fight and owed more than two trillion in debt? This thing sounds like a fantasy twist and turn like "One Thousand and One Nights", let's break it down today!
In other words, the former world car tycoon, whose name is Takata Company, but in fact, the history of the family began with the production of parachutes for the Japanese Air Force, and after the war, it transformed into a manufacturer of automotive safety accessories, and the product line covers seat belts, airbags, and child safety seats, which are the baby bumps that car owners can't do without. If it weren't for its products, it is estimated that many people's car life may not be so reassuring.
However, this big brother took a fork in the road one day, and actually moved his hands and feet on his signature product - airbags, and played the trick of cutting corners. This is not a trivial problem, the chemical in the problem airbag is unstable, and accidentally becomes a time bomb in the car, resulting in the airbag not only failed to save people, but became the culprit of injury. As soon as this incident came out, the world was in an uproar, and various reports about airbag bursts and injuries emerged one after another, just like a realistic version of a horror movie.
As a result, a global recall storm involving hundreds of millions of vehicles has swept in, and the number of recalled vehicles alone can circle the earth n times. After this series of operations, the financial situation of the high-speed rail company collapsed like an avalanche, and the amount of debt was as high as 2 trillion yuan.
Look, the auto parts giant, which was once famous all over the world for its rigorous craftsmanship and safety reputation, fell off the altar in a blink of an eye, which can really be described as "self-inflicted, not alive". In the final analysis, no matter how senior or high the status of any enterprise, as long as it ignores product quality and challenges the bottom line of consumer trust, it will taste the bitter fruit sooner or later.
Finally, if you were at the helm of a long-established company, how would you stick to the quality lifeline and not let similar security crises happen? Isn't it time to think about how to polish and inherit the golden signboard of the "time-honored brand"? The story is over, let's talk about it in the next issue!