This time, BYD really flipped the table

This time, BYD really flipped the table

This time, BYD really flipped the tableLaunched Honor Edition 7 from BYD Qin PlusAfter 980,000 yuan, BYD Han Glory Edition 16980,000 yuan, BYD Tang DMI Glory Edition 17980,000 yuan. But the most ruthless one has to be BYD Song Plus DMI, with a starting price of 12980,000 yuan. This is no longer a ** war, but a poor dagger, drawing a knife to see blood.

When the Qin Plus Glory Edition was launched, the captain wrote "Down to 7980,000, can BYD give a fatal blow to Japanese cars? 》。In this article, the captain pointed out that this is to send the Nissan Sylphy back to Dongying's hometown. Last year, with a significant price reduction, Sylphy hit the landing price to the 80,000 level, and the car can be taken away. This price reduction strategy helped Sylphy maintain the champion position of the A-class car, with 37With sales of 60,000 units, it ranked first in the A-segment car rankings.

But now, BYD Qin plus has directly done it to 7980,000, Sylphy was forced to further reduce the price. Some dealers have lowered the Sylphy Classic to 6980,000 yuan. It can be seen that how profitable was the joint venture car in China back then? The Cadillac CT5 dropped by 70,000, and the Sylphy, which sold more than 60,000 and made a profit, once sold 145,000, and the Corolla also fell to more than 80,000. If it weren't for the rise of domestic cars, how could the Chinese buy such a cheap joint venture car? In the early 200,000s**, can you buy the North American luxury brand Cadillac CT5?

The Hyundai Elantra also put the best on the surface, falling sharply to 7Starting at 580,000 yuan, the 11th-generation Sonata has finally kept up with the international trend and is no longer a special car for China, but has simultaneously launched its global model. The era of joint ventures with the reduction of allocation is completely gone.

In fact, it is not that the price of joint venture cars has been reduced, but that they have returned to the most real **. Excluding the brand premium, the price of these joint venture cars is only 70,000 or 80,000, or even lower.

The launch of the BYD Qin PLUS Glory Edition is only aimed at the A-class car market. The Song PLUS Glory Edition has entered the 100,000 to 150,000 family SUV market. Toyota Fenglanda, Honda Binzhi, and Nissan Qashqai at the same level will also usher in a wave of price cuts. In terms of configuration, these joint venture SUVs are far behind the BYD Song PLUS. All models come standard with six airbags, 15A 6-inch adaptive LCD instrument cluster, built-in DiLink intelligent network system, dual 15W wireless phone charging, 10-speaker Infinity luxury audio system, and Heart of the Ocean electronic gear lever, etc.

The configuration of the BYD Han and Tang Glory versions is even higher, equipped with an on-board fragrance system, seat massage, UWB digital key, HUD head-up display and 50W wireless fast charging function. The BYD Seal DMI Glory Edition has also dropped to 14Starting from 980,000 yuan, the glory version of the whole series of models is mainly eight words:"More performance, less performance. ”

BYD is fighting a **war? It is clear that he flipped the table and did not leave food for his friends. In the face of such a ferocious war, if other domestic electric vehicle factories follow up together, not to mention joint venture fuel vehicles, even Tesla will have to resist pressure. There is no alternative to price reduction. Volkswagen CC, Volkswagen Tiguan, Toyota Highlander, Honda Civic, Nissan Sylphy, models below 300,000 are basically fully covered. Especially for models below 200,000, BYD is all paved. Moreover, the competitive strategy of "electricity is lower than oil" is to fight to the death.

BYD's "Glory Edition" series is no less lethal than that of Redmi. If this continues, after three years, the share of joint venture cars may only be 20%. The entire low-end market will be killed by domestic cars. The just-launched ZEEKR 001 is also ruthless, and the starting price has reached 2690,000 yuan. Many people think that Extreme Krypton is giving Lei Jun a problem. But in fact, the captain doesn't think so. After all, the Xiaomi Su7 is not yet on the market.

The real opponents of ZEEKR 001 are Tesla Model 3 and Tesla Model Y. ZEEKR 007 is 20990,000 yuan, and ZEEKR 007 is 2690,000 yuan, these two pure electric cars want to grab Tesla's market, and Xiaomi Su7 was completely injured by mistake.

But what is more uncomfortable than Tesla is the fuel car. Like Audi A4L, BMW 3 Series, and Mercedes-Benz C260L, they are all within the firepower range of ZEEKR 001. Volvo S60, Cadillac CT5, and Lexus ES200 are all about to compete with Passat, Accord, and Camry for the market. At present, the relatively stable market for joint venture cars is mainly concentrated in more than 300,000 units. Like Audi A6L, BMW 5 Series, and Mercedes-Benz E300L, they can also grow against the trend and keep their basic plates. But the market below 300,000 is bloody.

With its deep-rooted brand advantages, BBA can continue for a while, but the face of second-tier luxury will soon be trampled on collectively. Range Rover Evoques have dropped to 23470,000, and the Land Rover Defender has also dropped to 600,000. In the future, Land Rover may have to evolve from a local tyrant brand to a niche brand. Tank 700Hi4-t sold only 4280,000, and Land Cruiser is no longer without opponents.

The captain predicts that BYD will sweep the affordable car, the Great Wall will move towards a professional off-road route, Geely can rely on Volvo, Lotus and other multi-brand matrices, and gradually enter the high-end, Chery and SAIC will rely on the overseas market, oil and electricity go hand in hand, and the wall will blossom and the wall will be fragrant.

Behind BYD's lifting of the table is the collective counterattack of the entire domestic automobile industry.

China's auto market is no longer allowed to win by joint ventures!