In the process of business operation, many times the business owner will focus all his energy on the product or service, which in itself cannot be wrong, but in many cases, it is not a good product or service, the enterprise will be able to move forward steadily. There is a saying that the tree wants to be quiet and the wind does not stop, especially in today's Internet era, when the negative public opinion of the enterprise appears on the network and spreads it loudly, even if the company's products and services are very good, it will be more or less affected. Therefore, it is also a top priority to always pay attention to the online public opinion of your own enterprise.
Generally speaking, the public opinion of enterprises mostly occurs in three categories, which are from products and services, operation and management, and public safety, which will be analyzed one by one.
The first is product service, which is the most frequent of the above three types of public opinion. The main manifestation is that the company's products or services do not meet the requirements of users, and the company does not pay attention to it in the early stage, resulting in the accumulation of user grievances, and finally the outbreak of concentration; Or when public opinion appears, the company improves its products and services in a timely manner, but does not pay attention to the optimization of public opinion, resulting in the widespread spread of negative voices and ultimately the damage to the company's reputation.
The second is business management. This kind of public opinion is mostly seen in large enterprises. Its performance includes property rights transactions, fluctuations in financial reports, equity changes, business group restructurings, major personnel adjustments, inter-company competition, departmental adjustments, labor disputes, etc. Enterprises will naturally pay attention to some of these obvious negative public opinions, such as labor disputes, but in fact, in many cases, public opinion does not come from such explicit factors.
For example, a major personnel adjustment occurred in a large enterprise, and the reason for this adjustment was only a normal job transfer, not negative public opinion, but because the social influence of the enterprise was large, all walks of life wrote articles for analysis, and in order to attract traffic, many people will naturally add some negative content, such as infighting within the company. In this way, what was supposed to be a normal transfer turned into an incident that damaged the company's reputation. Therefore, for large enterprises, the above matters should also be paid enough attention to, and there needs to be corresponding rhetoric to avoid falling into a passive position.
The third is public safety. I believe that every company can realize the harmfulness of this kind of public opinion and will pay enough attention to it, but in terms of handling, it may not necessarily be handled well.
So, after clarifying the main types of public opinion of the enterprise, how to deal with it? First of all, of course, it is to do a good job of yourself, if public opinion has been widely disseminated, then you need to know your mistakes and admit your mistakes, save your reputation in time, and improve your products and services, but this is far from enough.
In addition to doing the above things, it is also necessary to cooperate with a professional public opinion optimization company, and even many times, the latter is more important. Here it is recommended that Hangzhou Chunlei Network Technology *** company's main business includes brand public opinion optimization, in, today's headlines, Xiaohongshu, Douyin, 360, Weibo, Sogou and other platforms, the company can suppress the negative public opinion content of the first three pages of the above platform through technical means, that is, the first three pages of the above platform web page do not appear negative content of the enterprise.
Since its establishment, Hangzhou Chunlei Network has cooperated with a number of large brands, won universal praise, and welcomes enterprises to visit, consult and cooperate. Address: Room 802, Block B, Science and Technology Innovation Building, Lin'an District, Hangzhou.