Chinese civilization has a history of 5,000 years, and 56 ethnic groups have spread out in this vast land, leaving behind countless aesthetic treasures and cultural wealth. Promoting national handicrafts to the world is an important measure to strengthen "cultural self-confidence, carrying the Tao with literature, spreading voice with literature, and cultural people", and it is also an important practice of "condensing the majestic spiritual power to achieve national rejuvenation with the prosperity of socialist culture with Chinese characteristics". Although China has a long history and rich cultural heritage, national handicrafts face many difficulties in the process of going global, such as cultural identity, lack of design of products, and insufficient publicity and promotion. Therefore, I suggest to promote national handicrafts to the world, tell Chinese stories well, and continuously enhance the cohesion of the Chinese nation and the influence of Chinese culture.
National People's CongressOn behalf of Xia Hua, he made a suggestion:
1. Build a platform to encourage national handicraft enterprises to go out and participate in international exchanges and cooperation. Through various forms of exhibitions and activities, more people can understand and understand China's national handicrafts, enhance people's sense of identity and pride in traditional culture, and promote national handicrafts to the world. This year coincides with the Sino-French Cultural Year, and we hope to give Chinese national handicraft brands more opportunities to display their national culture in a series of activities. It is hoped that the responsible departments will build a platform for enterprises to participate in international exchanges and cooperation, so that national handicrafts will become an important part of national culture going out, and display China's brilliant national handicraft skills in major visits and foreign affairs activities, tell Chinese stories to the world, convey Chinese handicraft culture, and show the beauty of the Orient.
2. Introduce policies to encourage cooperation between national handicraft brands and international brands. Due to the lack of understanding of Chinese national handicrafts in the international market, many ethnic handicrafts are not sufficiently valued and recognized in the international market, resulting in sales difficulties. Policy support should be increased, and enterprises should be vigorously supported to actively participate in international fashion weeks and international exhibitions in terms of capital and resource docking, so as to provide more opportunities and platforms for the cooperation between national handicraft brands and international brands, and promote Chinese brands to the world and achieve more brilliant development.
3. Support the development of national brands and encourage enterprises to actively participate in cultural going out. First, strengthen the protection and inheritance of national handicrafts, establish a sound protection mechanism and policies, increase training and support for inheritors of national handicrafts, and ensure that these traditional skills can be inherited and developed. Second, give more opportunities and convenience to national brands in terms of policy, capital and development environment, and promote the rapid growth and development of national brands. Third, under the promotion of the responsible departments, we will create a number of national cultural going out benchmark cases.
4. It is recommended that the responsible departments increase the participation of national handicraft brands in the exhibition during the CIIE every year, promote the cooperation between national handicraft brands and international brands, so that international exhibitors can have more understanding of Chinese handicrafts and promote extensive cooperation.
5. It is suggested that the relevant publicity and foreign exchange departments should increase the publicity of national handicrafts going out. In the process of promoting national handicrafts to the world, publicity and promotion work is crucial. Promote the national handicraft culture through various channels such as platforms, exhibitions, and activities, so that the national handicrafts can show a more brilliant brilliance on the world stage.
Editor-in-charge: Gou Xiaoqing.