From the Damei Miao people to the Lingmei Dai people, Huaxizi adheres to the original intention of inheriting Chinese culture, explores intangible cultural heritage crafts, and carries forward national aesthetics.
This time, they started a new oriental journey from the city to the grassland. With [Mongolian] as the national creative inspiration, the freewheeling of the grassland is integrated into makeup, the intangible cultural heritage leather carving art is explored, and the saddle element and the auspicious pangut pattern are introduced, and the [Mongolian Impression Limited Series] is released.
The limited collection includes: Jade Cushion, Jade Powder Powder, Jade Gauze Powder, Embossed Eyeshadow Palette, Blush Palette, Silk Lip Veil, six items to create a sassy and comfortable makeup look of the Mongolian people.
Huaxizi, which draws nutrition and inspiration from national culture, is also feeding the inheritance of national culture in the way of public welfare.
To this end, Huaxizi's parent company, Yige Group, established the first charity association among beauty enterprises in Zhejiang Province, and one of its important responsibilities is "cultural protection and inheritance". According to public information, most of the public welfare projects supported by the ** association are related to the promotion of "cultural protection and inheritance".
This time, Huaxizi has brought a new exclusive national school uniform to 10 schools and more than 3,300 Mongolian students in Horqin District, Inner Mongolia, and the mission of "excavating national culture and inheriting the beauty of the nation" has been truly implemented.
Flower Xizi. It is understood that the program was launched in 2021 by Zhejiang Yige Charity Association with the support of Huaxizi brand, with different ethnic minorities as the direction of national cultural support every year, and carries out public welfare cooperation with the professional designer team of the China Academy of Art to design school uniforms with national characteristics and modern aesthetics, and then made by the local intangible cultural heritage workshop, committed to creating school uniforms with their own national cultural characteristics for ethnic minority areas, so as to enrich campus culture and highlight the beauty of the nation.
At present, the program has successively customized "exclusive ethnic school uniforms" for 1,800 Dai students and 1,600 Miao students in Mangshi, Dehong Prefecture, Yunnan Province, and Leishan County, Qiandongnan Prefecture, Guizhou.
In addition, the Yixi Inheritance Project is only one of Huaxizi's "Yiwen Public Welfare", and the other project is the "Torch Inheritance Program" of "National Culture into Campus", the first phase of the project has entered Liangshan Prefecture, Sichuan, and plans to invest 5 million yuan in 5 years to help young people contact, learn Xi, and inherit distinctive intangible cultural heritage projects in the classrooms of 100 local minority schools, and it is expected that 100,000 students will directly benefit.
The more national it is, the more global it is." Only when a nation has a deep understanding and recognition of its own traditional culture can it have the foundation to go global. For Huaxizi, it has always adhered to the unique mission and value of promoting national culture, which is the cultural core of its brand - integrating ingenuity into makeup, giving tradition to fashion, and letting the world see the beauty of the Chinese nation.
Flower Xizi.