Nongfu Spring has been a little "bitter" recently.
Manual labor digging brother
Hand-edited Uncle Horn
Produced by Unicorn Watch
Holding "Wahaha" and "stepping on" Nongfu Spring, this wave of trend still shows no sign of stopping after Zhong Sui issued an open letter.
On February 28, at the memorial service of Zong Qinghou, the founder of Wahaha Group, as a rival in the same city, the founder of Nongfu Spring, Zhong Sui, also came, and he bowed and mourned in the mourning hall and laid a wreath.
But he shouldn't have thought at the time that because of the death of Mr. Zong, a **storm would fall on him and the Nongfu Spring he was in charge of.
On February 25, Zong Qinghou, the founder of Wahaha, passed away due to illness.
Self-made, simple life, treat employees well, and keep the ...... national brandSome details about Zong Lao also began to circulate on the Internet, such as personal consumption of less than 50,000 yuan a year, employees over 45 years old who do not quit their jobs, and still ...... themselves during their illness
In 2020, Wahaha started construction of an employee talent apartment in Shangcheng District, Hangzhou, with a total investment of 94.2 billion yuan. Since its establishment, Wahaha has allocated a total of 1,553 houses to employees.
At the memorial service on February 28, there were many former employees who came to mourn Zong Qinghou, and more people who had never known Zong Lao in their lives, and they were all moved by Zong Lao's personality charm to send him off for the last ride.
These nostalgia for the elder quickly turned into support for Wahaha products, and Wahaha products in many local supermarkets were sold out.
On February 28th, Wahaha's official *** did not open a live broadcast, but the store's sales increased by more than 500%, and the best-selling product was Wahaha AD calcium milk.
The wealth of the sky made the official Wahaha social platform issue an announcement suggesting that everyone consume rationally and buy on demand.
If it came to this, netizens were just praising Wahaha, but soon, Nongfu Spring, which had been entangled with Wahaha in history and was currently the No. 1 in the bottled water market, was classified as a "big villain".
It began to spread on the Internet that "Zhong Sui was once the provincial ** of the Wahaha brand, but he was expelled by Wahaha for rushing goods", "Zhong Sui's first pot of gold came from Wahaha", including "Zhong Sui's son is an American citizen" was also criticized.
In this way, this wave of turmoil has developed from chasing Wahaha to trampling on Nongfu Spring, from the remembrance of Zong Qinghou to the condemnation of Zhong Sui.
According to the statistics of Blue Whale**, since February 28, Nongfu Spring's official sales volume has been 5 consecutive days**, which is more than 90% lower than the daily sales before the storm. On March 3, the single-day sales were only 50,000 yuan, while the previous single-day sales on February 27 exceeded 1 million yuan.
The share price of Nongfu Spring, which is listed on the Hong Kong stock market, has also fallen sharply for three consecutive days since March 1.
As a "party", Zhong is not an idle person, since 2021, he has become the richest man in China for three consecutive years. According to the Hurun Report 2023, his net worth is as high as more than 450 billion yuan.
The richest man, who has always been low-key, rarely released "Zhong Sui: My Second and Third Affair with the Elder Zong" through Nongfu Spring *** on the evening of March 3.
In the article, Zhong clarified some rumors on the Internet.
Regarding the statement that "Chong was fired by Wahaha", Zhong explained that this was actually a misunderstanding caused by a joke. He said that he had never received a salary in Wahaha, let alone been fired for rushing goods.
Zhong also denied the claim that the first pot of gold came from Wahaha. He said that his first pot of gold came from Dacheng Curtain Company, which was established in Hainan in 1990. At that time, he took advantage of the opportunity of Hainan's real estate boom to ship the curtain fabrics produced in Hangzhou to Hainan for sale, and gradually developed the curtain business to Beijing and other places.
So, is Zhong Sui wronged or not?
To a certain extent, Zhong Sui is indeed a little wronged, and the various versions circulating on the Internet are mostly old things, and Wahaha, who was once tense, and Nongfu Spring have long shaken hands and made peace.
It's no wonder that Zhong Sui said: "I never thought that there would be a lot of slander against me and Nongfu Spring on the Internet, which is definitely not what the elder is happy to see." ”
But it can also be said that Zhong is not wronged.
This wave of public opinion began as a remembrance of the elder himself, and when it developed to the point of comparing the elder with other entrepreneurs, he made a judgment.
As consumers, everyone has their own emotions and value judgments, and choosing to buy Wahaha and not to buy Nongfu Spring is also a personal right and emotional tendency.
In fact, on the road to Nongfu Spring's fortune, Zhong Sui, who was born in the first person, is a marketing master who is good at using public opinion, from using the slogans of "Nongfu Spring is a little sweet" and "does not produce water, but is just a porter of nature" to instill in consumers, to through the comparison of daffodil experiments and animal experiments, which do not have authoritative scientific comparisons, to prove that natural water has advantages over pure water, and build momentum for their own natural water.
It can be said that in the manufacture of the best hot spots, Zhong Sui is good at dancing with long sleeves and has benefited a lot.
I don't know if Zhong Sui thought that one day, he would fall a big heel in the field he is best at. (ENDS).