Zhong Zhang s self redemption of Nongfu Spring

Mondo Finance Updated on 2024-03-06

Zhong 睒睒 (shǎn), born in 1954 in Zhuji City, Zhejiang Province, is an entrepreneur. People in the industry call it "the fighting nature of a wolf". He is currently the chairman and general manager of Nongfu Spring Co., Ltd. and the chairman of Yangshengtang.

In November 2022, Zhong was selected into the "2022 Hengchang Burnt Fang Hurun Report" with a wealth of 455 billion, ranking first.

In September 2023, Zhong was selected as the richest man in Greater China by "Asian People" in 2023 with a wealth of 80 billion US dollars. On October 24, the Hurun Research Institute released the "2023 Hurun Report".Zhong ZhangHe became the richest man in China for the third time with 450 billion yuan.

The biggest feature of the network society is uncertainty. Just when Zong Qinghou passed away and everyone was immersed in the deep nostalgia for him, an ominous news was exposed on the Internet, that is, a merchant turned up evidence of how Nongfu Spring suppressed Wahaha back then.

If Zong Qinghou or Wahaha are not so tall, this is not a problem. However, after the death of Zong Qinghou, Zong Qinghou's nobility, forbearance, perseverance, red heart, and unremitting charity left a deep impression on the people of the whole country.

This is actually the first shot. It doesn't have a huge sound, but it has a great power. This is the butterfly that flew out of the Amazon jungle, flapped its wings, and three days later caused a hurricane in Texas, USA.

Later, netizens continued to dig deeper and found some other evidence unfavorable to Nongfu Spring, such as Zhong's son (Zhong Shuzi) has become an American citizen and continues to serve as a director of Nongfu Spring, as well as some controversial issues shown on the outer labels of Nongfu Spring's series of products.

As the problem surfaced, netizens' support for Nongfu Spring was also declining, and some data showed that after the death of Zong Lao, the sales of Nongfu Spring dropped significantly, so much so that it had to be carried out

But can this kind of cost-losing ** marketing withstand the surging public opinion of netizens? 2The trees want to be quiet, and the wind does not stop.

Zhong had no choice but to respond on the day of the seventh day of the old man of the sect.

However, the elder of the sect has passed away, and Mr. Zhong's statement has neither circumstantial evidence nor counter-evidence. Netizens didn't have time to figure out whether Mr. Zhong's "clarification" was credible.

Netizens value empirical evidence, which is much more tangible than Red Starfire digging red sorghum. Red Xinghuo digging red sorghum is a problem of literary and artistic understanding, and it is a problem of chasing after the wind and shadows; The problem faced by Nongfu Spring is that a lot of evidence forms a line, forming a chain of evidence that the Zhong family quietly carried out a "color revolution" in China.

3 Some people say that the crisis of Nongfu Spring is the crisis of Hangzhou. Hangzhou is home to big brand companies and companies like Alibaba, Wahaha, and Nongfu Spring, but now, Alibaba is struggling, just like Jack Ma who is physically and mentally exhausted and goes abroad; Wahaha, the elder of the sect died, and the little girl took over naturally, but whether she can take on the big responsibility still needs to be tested; And Nongfu Spring is very sweet, and Zhong Sui is also the richest man and is low-key, but the recent wave of frenzy formed by the Internet is enough to overturn this big ship. We oppose the collapse of a private enterprise, and we also oppose the incident of Nongfu Spring through Zong Qinghou Wahaha, but the problem of Nongfu Spring exposed by netizens is indeed worthy of reflection by this rising star. First, frankly facing the competition between himself and Wahaha back then, this kind of competition is actually normal and benign in the market economy environment, and the two companies did not appear to be in a life-and-death pattern. Nongfu Spring can face the past history calmly, and there is no need to deliberately "cover up the ugliness". "Looking at the present should learn from the past, no past can not become the present", the past does not forget the teacher of the future. Second, calmly face the problems exposed by netizens and rectify them. What East India Company, what Japan Fukushima, these are the pain of the Chinese, the hatred of the Chinese, if the product is sold to the mainland, we must take care of the national sentiment of the mainland consumers, this is a conscientious enterprise must at least hold. Third, as for the situation of Xiao Zhongyi's shareholding and directorship in China, he should take the initiative to explain, make it public, and accept the supervision of the law (especially the Company Law and the Enterprise Organization Law) and the organization.

In this sense, Saion knows that he is not blessed, and hopes that this turmoil can save and promote the growth of a national enterprise.

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