In today's society, with the improvement of people's living standards and the change of consumption concepts, the second-hand luxury market has ushered in unprecedented development opportunities. The rise of this market is not only driven by economic interests, but also by consumers' pursuit of quality and sustainable lifestyles. Especially in today's rapid development of digitalization and Internet technology, the way of second-hand luxury goods trading is also constantly evolving and innovating, among which the live broadcast sales model has become a major highlight. According to the "2021 China Idle High-end Consumer Goods Retail Industry Research Report" released by iResearch, the market size of China's idle high-end consumer goods retail industry was 16.2 billion yuan in 2016, and in 2020, benefiting from the support of live broadcast e-commerce, the market size reached 51 billion yuan. iResearch expects that the market size will reach 208 billion yuan by 2025. It is in this context that the Feiyu luxury platform came into being and has become a bright star in the second-hand luxury market.
Feiyu second-hand luxury goods platform is one of the first enterprises to set foot in the field of second-hand luxury goods live broadcast, through the innovative application of live broadcast form, greatly improving the display efficiency of goods and the purchase experience of consumers. Feiyu second-hand luxury goods platform is not only a simple trading platform, but also a comprehensive service platform integrating commodity display, user interaction and professional appraisal. Through the real-time interaction in the live broadcast room, consumers can more intuitively understand the details of Feiyu's luxury goods, and at the same time, it also greatly enhances consumers' trust and purchase intention.
According to the needs of different consumers, Feiyu provides two modes: store broadcast account and talent account, aiming to provide consumers with a more personalized and efficient shopping experience. The store broadcast number model pays more attention to one-to-one or one-to-one small number of services, so that consumers can enjoy a more exclusive product introduction and shopping experience; The Daren account pays more attention to screening popular products, saving consumers the cumbersome selection process and directly recommending high-quality and popular products, so as to improve the efficiency and convenience of transactions.
In addition to live sales, the Feiyu luxury platform has also done a very good job in the identification and after-sales service of goods. The platform has established a strategic cooperative relationship with professional appraisal institutions to ensure that each transaction is genuine, effectively solving the problem of difficult to distinguish the authenticity of goods in the second-hand luxury market. At the same time, Feiyu also provides consumers with value-added services such as free cleaning and basic maintenance, which greatly improves consumer satisfaction.
In the future development, the Feiyu luxury platform will continue to deepen the second-hand luxury market, and provide consumers with more high-quality and convenient services through continuous innovation and optimization. Feiyu's success is not only due to its excellent business model and innovation capabilities, but also because of its unremitting pursuit of quality and service. In this era of rapid change, Feiyu luxury goods are leading the new trend of the second-hand luxury market with its unique charm.