One of Ford's most important models this year is the Ford Horse. Because this car is a joint venture fuel hard off-road vehicle. At present, hard-core off-road vehicles have also begun to be new energy, and under the premise that independent brands occupy the hard-core off-road vehicle market, Ford Liema has become a very unique existence.
I believe that many people will like the Ford Lie Horse because of its good looks, because of its strong off-road ability, because it has a strong potential for modification, and because it may not be too expensive after it is launched!
So not only me, but the market is also very optimistic about Liema.
It seems that the Ford Lie is a very competitive model, but it is not easy to gain market recognition and consumer recognition. In front of the fierce horse, there are three major problems.
Ford Blazer has left his own trailblazer alive! 】
Although it is not yet known that the final ** of the Liema, the estimated price range is between 220,000 yuan and 400,000 yuan. Of course, low-spec models may sell well, because low-spec models have great potential for modification. At present, JMC Ford has another hard-core SUV that is the road shaker, ** almost between 270,000 and 370,000, and there are certain discounts in the current terminal market. That is to say, the Fierce Horse and the Shaker are in the same ** range, out of competition. And it is clear that the product power of the Liema is much higher than that of the Shaker.
In fact, the road shaker is also a very important hard-core off-road vehicle of JMC Ford, and other SUV models, whether it is Lingrui or Lingyu, are urban SUVs.
Ideally, the Pathfinder would also be upgraded, and then the price would be reduced. It forms the best difference with the fierce horse, the high and low matching, and the two cars compete in the market together to form a hard-core SUV product matrix. But it's not easy to implement.
Can Liema compete with Chinese brands? 】
Although Ford intends to strengthen the position of JMC Ford, there are not many models that Ford is really suitable for domestic production. In recent years, most of Ford's new cars in the Chinese market have been exclusively supplied to China. At the beginning, JMC Ford mainly produced Transit, giving people the impression that JMC Ford was focusing on commercial vehicles. Later, JMC Ford launched the Lingjie, Lingrui, and Lingyu, and I feel that JMC Ford will focus on urban SUVs. And now with the launch of the Liema, I feel that JMC Ford wants to focus on the hard-core off-road vehicle market.
Therefore, JMC Ford gives people the feeling that it has never been a pure hard-core off-road vehicle brand. So to put it simply, Liema is a model that competes with many professional off-road brands in China!
Now, there are many car brands in China that focus on hard-core off-road, such as tank, Beijing off-road, and Formula Leopard, all of which have models that focus on hard-core off-road. Tanks 300, 400, 700. Beijing off-road BJ40,60,80 are very mature products, whether it is from the product richness, to the professional modification of the product, or brand positioning, fan community maintenance, Chinese brands are obviously familiar with it. This is obviously where JMC Ford needs to make up.
Without a new energy horse, can it still capture users? 】
Liema also has one of the most important "hard wounds", there is no new energy! Even the upcoming Toyota Prado, after using a gasoline-electric hybrid, fuel consumption can also be greatly reduced. And Chinese brands, whether it is a tank or an equation leopard, have now launched new energy hard-core off-road vehicles. After adding new energy, the benefits are obvious, not only fuel saving. And the power is stronger, and it can also be discharged, even if you are driving in the city, you can also use electricity without oil. It greatly reduces the cost of use for users. And it was equipped with 2The Fierce Horse with a 3T engine is estimated to have low fuel consumption even at high speeds, let alone in urban areas.
Of course, there must be a group of staunch supporters of gasoline vehicles, who believe that the current plug-in hybrid hardcore off-road vehicles are not durable, and that users of Liema do not care about fuel consumption.
Liema is a powerful product, this car is planned to be launched in April, of course, users are most concerned about **. However, in the face of product self-competition, in the face of the competition of China's hard-core off-road vehicle brands, and in the face of the impact of new energy hard-core off-road vehicles. Whether the Ford Flame can win is still a question mark.