Recently, Xpeng Motors released the official drop news, G6 all models are reduced by 20,000 for a limited time, and the starting price after the discount is only 18990,000.
It is reported that the Xpeng G6 will be launched in June 2023, and it has been less than 1 year now. The official guide price at the time of listing is 2099-27.690,000 yuan, which is not expensive. But we look at the recent sales of Xiaopeng G6, there has been a significant decline, the sales in February in the last month are only 1803 units, which is obviously not what Xiaopeng Motors wants, seeing that other new energy vehicles have reduced their prices, Xiaopeng Motors can not hold on!
[The product is good, why is there no sales?] 】
In my opinion, the product power of Xpeng G6 is still good. It is based on the 800V architecture, with a coupe-style exterior design, a family-style through-light strip decoration at the front, and two LiDARs (MAX version) installed in the headlights.
Equipped with 3C cells as standard, the peak power of fast charging can reach 280kW, and the fastest energy supplement of 300km can be completed in 10 minutes. The two-wheel drive version has an electric motor power of 218 kW and a peak torque of 440 Nm.
The all-wheel drive version has a total electric motor power of 358 kW and a total torque of 660 Nm. According to official data, the 0-100km h acceleration time of the four-wheel drive version is 39 seconds. In terms of battery, the Xpeng G6 offers up to 87The 5kWh battery pack has a maximum range of 755km. In addition, the car will be equipped with heat pump air conditioning throughout the car. So from the perspective of product strength, Xpeng G6 is a pretty good model.
As for why Xpeng G6 is not selling well, I think it is due to many reasons.
First of all, pure electric SUVs, consumers trust Tesla more, after all, Tesla Model Y is not much more expensive. Therefore, Tesla's model accounts for most of the sales of the pure electric SUV market. Moreover, the Tesla Model Y looks more like an SUV in terms of styling, and pays more attention to the space performance in the car. The Xpeng G6 is a bit of a coupe style, a bit of a crossover style, which may also be the reason for the poor sales of the Xpeng G6.
The second is that when consumers choose Chinese brand new energy SUVs, they still pay more attention to no range anxiety, or lower**. For example, BYD, Wenjie, Ideal, and other models are all hybrid vehicles that can be oiled and electric, and their sales are very good.
As for pure electric models, either you have brand influence, such as BMW ix3 and NIO ES6, which are all luxury brand models. Or the sales of models at the price of 100,000 150,000 are also not bad, BYD Yuan Plus, Volkswagen ID4 etc.
Therefore, the products of Xiaopeng G6 and ** seem to be a little high or low, which is more embarrassing.
With an official drop of 20,000, can Xpeng G6 save itself? 】
After the official drop of 20,000, will Xpeng G6 have better sales? I think there will be good results in the short term. But in the long run, it will not solve the fundamental problem. As mentioned earlier, there is no problem with the product strength of Xpeng G6, especially in terms of three electrics, and it even has advantages. The problem with Xpeng G6 lies in product positioning and product design. In fact, I suggest that Xiaopeng Motors, in terms of product design, can learn from the designs of Leap, Ideal, Weilai, and Deep Blue. The product design of these brands is either more popular, more premium, or more acceptable.
However, the Xpeng G6 slip-back is not sporty, and the cross-border and bloated design style may be the main culprit for the decline in sales.