More than half a month ago, OpenAI released another **generation model, which gave us a glimpse of the current AI's powerful capabilities in production. At a time when the pace of creation is already fast, the emergence of SORA will undoubtedly once again accelerate the pace of the entire industry. Below, let's take a look at what changes SORA will bring to brand marketing.
Reduce the cost of creation
In the past, the cost of making a ** advertisement was extremely high, whether it was manual or otherwise. The emergence of SORA can generate corresponding content according to user needs in a shorter time and at a lower cost. The content of ** special effects, which used to burn money, will also be greatly weakened after the emergence of SORA.
Enhance the richness of your content
Like ChatGPT, Sora can provide a similar boost of inspiration when generating content. With the help of SORA, its constantly updated model can judge the current trend and provide creative content that is more in line with the current hot topics when the creator's inspiration runs out. This quick adjustment of thinking can help brands improve the richness of marketing content.
Individual needs
Regardless of the type of large model, it can track and collect user data to provide personalized content to different users. The same is true for Sora, which can analyze user data to push content materials that are more suitable for the user's style.
Accelerate the development of short **
In the current short ** track, various types of short dramas are gradually emerging, with little content and low creation cost, which is very suitable for mass production in a short period of time through SORA. In the past, the labor cost and creative cost constraints of short drama publicity and distribution can be directly solved by SORA.
The emergence of SORA will undoubtedly profoundly change the current ** creative industry, and even the entire new ** industry again. Its impact on the current structure of the entire industry is tantamount to the power that ChatGPT brings to text creation and the creation industry. Of course, there is no need to panic too much, at least for the time being, the working scenario of AI is more about human-machine collaboration than completely replacing it.