The past 2023 is the year of the coconut tree.
Since the coconut palm coconut water was fined 400,000 yuan, the coconut tree was out of control and carried out the "rubbing" to the end.
stunned from the mainstream of white and thin aesthetics, killed a bloody road, and single-handedly pulled the aesthetics back on the right track.
Source: Since then, coconut palm coconut water has also become the ceiling of ** and edge marketing, and has been imitated by major brands.
Unexpectedly, at the beginning of 2024, a strong opponent of coconut palm coconut water appeared.
During the Spring Festival, relatives and friends pay New Year's greetings, and coconut trees and coconut water are indispensable on the table.
Among them, there were also a lot of "big oolongs", and the coconut palm coconut water was tragically "crashed".
On social platforms, many netizens shared hilarious experiences, originally wanted to buy coconut palm coconut water, but never thought that their family bought competing products by mistake.
The moment I opened the box, I found that Xu Dongdong, the "sister-in-law" of the goddess of coconut water, had become Yang Mi?!
Source: Little Red Book.
Although there is no Xu Dongdong's signature S-shaped lifting action, from a visual point of view, a beautiful black straight beauty with a good figure comes into view, and everyone has no time to look at it carefully when they buy New Year's goods in a hurry, which can easily lead to cognitive confusion.
Source: Little Red Book.
Stained with the light of the coconut tree, Happy Home coconut water has entered the sight of more netizens in an unexpected way.
Even with Yang Mi, she was ridiculed by netizens as "a new generation of coconut water goddess", and got Yang Mi's ** charm.
Source: Little Red Book.
not only increased its popularity, but also inadvertently won the love of netizens.
The reason why the spokesperson Yang Mi was able to successfully change the goddess of coconut water is that in addition to adopting a similar image of "plump beauty" with coconut tree, it is also inseparable from the bonus points of her ** image.
Speaking of which, thanks to Victoria's Secret, it can be said that he is the "guide" on the road to becoming the goddess.
Because in the hands of Victoria's Secret, Yang Mi, who has always been full of agility and vitality, has shown the best side for the first time.
In the annual New Year's advertisement, Victoria's Secret once again joined hands with Yang Mi to perform an ALL BLACK blockbuster, which was so beautiful that the shark was crazy.
Suspender long skirts, fishbone clothes, skirts, waistless short sleeves, etc. take turns, and the charm of black ** is vividly interpreted in Yang Mi.
Source: Weibo.
The delicate curves and charming vest line make it impossible to take your eyes off.
Source: Weibo.
Every pose reveals mystery and sexual tension, and it does not lose a sense of luxury.
Source: Weibo.
Victoria's Secret also made the advertising poster a fashion blockbuster, and the fashion index was full.
Source: Weibo.
At the same time, Yang Mi's perfect waist-to-hip ratio and superior body curve are presented just right, creating a scene of advertising gods.
not only won the love of fans, but also caused a sensation in the fan circle, and the title of "* goddess" is well deserved.
The CP combination of Victoria's Secret and Yang Mi is also a demonstration case of mutual achievement between brands and spokespersons.
Yang Mi was excavated to the best side, bringing a refreshing surprise to the public, and Victoria's Secret further expanded its brand influence and increased brand voice under Yang Mi's top shadow halo.
Let's just say that like Victoria's Secret, the more brand endorsements that can successfully change female celebrities, the better.
In fact, Yang Mi, the "queen of goods", has always been the "sweet and sweet" of brand endorsement.
Not only does it have a high popularity, but it also has an amazing ability to carry goods, which brings huge commercial value to the brand.
From "airport photos" to daily street photography, every once in a while, Yang Mi can always bring fire to different "power dressing" and lead new fashion trends.
At the endorsement level, in addition to Victoria's Secret, Yang Mi has also worked with brands to perform many classic advertisements, which are still talked about by the public.
For example, the classic Yo-Yo Mei couldn't be more classic. I'm sure everyone has heard this magical advertising slogan, "Are you okay?" If you have nothing to do, you can eat yo-yo plums".
In the advertisement, Yang Mi freely switched expressions, deducing a variety of emotions such as happiness, sadness, and anger, and finally ended with "It's okay to eat Yo-yo Mei".
Source: Weibo.
It looks very nonsensical, but the repeated ** scene makes people look at it more and more.
Then, the Yoyomei advertisement was given the connotation of "yin and yang weirdness" by ghost netizens, and in the face of various incomprehensible situations, the sentence "Are you okay?" Greetings, the lethality has skyrocketed, and it has become a "emoji **" in the unified major comment areas
Source: Weibo.
Last year, since the rumors of Yoomei and Yang Mi's endorsement terminated the contract, netizens all regretted it, and lamented that Yoyomei lost Yang Mi and lost her soul.
It can be seen that when the brand and the spokesperson have established a high degree of binding, and the brand image is deeply rooted in the hearts of the people, once the two parties "break up", it will often cause a lose-lose situation, which is not conducive to brand building in the long run.
Give up the ready-made brand joke stalks, Yoyomei, you are really confused!
Another classic case is 58.com.
When it comes to 58.com, we will immediately think of the familiar advertising slogan "A magical **" and Yang Mi who constantly changes clothes.
Source: Weibo.
Yang Mi's unique sheep voice left a deep memory on the audience, and together with the magical brand advertising slogan, it was engraved into the minds of consumers.
As the saying goes, the fit between the brand and the spokesperson will make the marketing twice the result with half the effort, and win the value recognition and mental resonance of consumers with the help of celebrity effect, so as to enhance the marketing effect and market competitiveness of the brand and achieve long-term development.
Having said that, Yang Mi changed the "Goddess of Coconut Water", and it was an accident to collide with the coconut tree.
With the classic combination of Coconut Tree and Xu Dongdong in front, a similar type of endorsement may bring a wave of discussion.
But when the freshness of the people who eat melons fades, the brand empowerment will disappear synchronously, and it will become a flash in the county.
Moreover, "imitating" the well-known head brands is easy to fall into the question of following the trend and lacking innovation, which will cause consumers to be disgusted.
Compared with the homogeneous image, Chunguang's "porcelain marketing" gameplay is more advanced.
Chunguang, also from Hainan, has released 26 statement posters in a row, "declaring war" on top coconut trees in a high-profile manner.
In the response statement, Chunguang generously admitted the plan to enter the coconut water market, and invited the ** person to visit again after the factory opened, and the whole copy was humorous and atmospheric.
Source: Weibo.
And revealed the information points of "hundreds of millions of dollars spent on building the factory" and "the equipment is a fully automated import line", which virtually highlights the hard power of Chunguang's brand and highlights its market competitiveness.
Source: Weibo.
Chunguang is also open-minded cue coconut tree, satirizing the false propaganda controversy of coconut tree "I have drunk it since I was a child, white and tender", and with the help of the influence of the top class, a wave of brand presence has been swiped.
Source: Weibo.
After outputting a series of humorous and sharp complaints, it greatly mobilized the interest of the people who eat melons, publicized the news that Chunguang also has coconut water, and successfully cultivated a low-key and powerful image in the hearts of consumers, attracting countless fans.
There are thousands of competitors, and the coconut tree family is dominant, and I have to sigh the power of marketing.