Why are some bottles designed to be cylindrical, while others are cube-shaped, and what is the mystery in this?
The cylindrical bottle body is more economical and less cost-effective in terms of material use. However, in the eyes of Wahaha, design is not only a matter of cost and efficiency, but more importantly, it is more important to deeply understand and meet the actual use of consumers.
Zong Lao felt that in the hot summer, sweating and slippery, the square bottle, it was flat on all sides, and the grip was better, even if the palm of the hand was slippery, it could be held firmly. Moreover, if the bottle accidentally falls to the ground, the cube bottle will not roll around, making it easier to pick up.
Health and safety have always been the top concerns of Zong Lao and Wahaha. Why is the Wahaha pure water bottle cap white? Because the white caps are made of new materials, and the other colors may be produced after the secondary processing of the plastic in retrospect.
Looking at the design of the bottle advertising paper, many brands like to cover the entire bottle for publicity, but Wahaha only uses a small part of the bottle to make it easier for consumers to grasp when drinking water. Wahaha pays more attention to user experience rather than a single publicity effect.
As for the packaging of the whole box of mineral water, Wahaha also has its own insistence. Although many brands use plastic packaging in order to save costs, considering that long-term sun exposure may cause harmful substances in plastic to produce harmful substances and threaten consumers' health, Zong Lao has always firmly chosen carton packaging, not only to avoid direct sunlight to protect water quality, but also to create an additional income for the elderly who pick up waste.
The story about the 600ml bottle of Wahaha pure water is also worth mentioning. At first, the design was indeed 600 ml capacity, but during the production process, for various reasons, the actual water volume was only 596 ml. This seemingly insignificant 4 ml gap is a matter of consumer integrity in the eyes of Zong Lao, and he said that he must not deceive consumers. So at his insistent request, the bottle was redesigned to ensure that each bottle of Wahaha pure water could reach 600 ml in full. Four milliliters is enough to see character.
The success of Wahaha pure water is not only due to the quality of the product, but also because of the concept and feelings behind it. Zong Lao deeply understands that the success of enterprises is not only the pursuit of profit and efficiency, but also the deep exploration and satisfaction of consumer needs.
In this fast-paced era, Wahaha has shown a distinctive corporate image with its thoughtful attention and perseverance.
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