In the vast land of the East, the huge consumer market of 1.4 billion people is quietly rising and becoming a new engine of China's economic growth. With the clarion call sounding of the ** Economic Work Conference, 2024 will become a key year for China's consumer market to shift from post-epidemic recovery to continuous expansion. At this historic turning point, Zhang Xuewu, a deputy to the National People's Congress and chairman of Yanjin Shop Food Co., Ltd., revealed a profound truth for us: improving residents' income expectations and activating consumption is an important password to stimulate economic growth.
Zhang Xuewu, a leading figure from the food industry, has a keen eye for macroeconomics. He told The Paper that his proposal this year is "improving residents' income expectations and activating consumption to drive economic growth". He pointed out that 2023 is already the first year of recovery of China's consumption, and various emerging scenarios have emerged one after another, such as the concert economy, tourism economy and new energy vehicle boom, all of which have proved the fundamental role of consumption in driving economic growth.
The changes in the global consumption structure show the characteristics of increasing the proportion of service consumption and decreasing the proportion of goods consumption. Zhang Xuewu said that China's consumption trend is approaching the "fourth consumption era", and consumers pay more attention to the pursuit of consumption experience, which is manifested in de-branded rational consumption. This means that the future consumer market will focus more on quality, service and experience, rather than simply material satisfaction.
However, the boom in the consumer market did not happen overnight. Zhang Xuewu believes that income is the primary factor in determining consumption. Only when residents' disposable income increases, can they continue to improve their spending power. On this issue, he put forward a proposal of far-reaching significance: we should continue to improve and enhance employment and increase residents' wage income; Liberalize the circulation and mortgage of peasant residences to increase peasants' property income; Strengthen the supply of affordable housing in cities, increase residents' incomes through personal subsidies and tax cuts, etc.
Behind this suggestion is a deep insight into China's consumer market. Zhang Xuewu pointed out that for low-income people, raising the minimum wage standard and increasing personal subsidies can better promote consumption. For middle-income groups, they can consider expanding the scope of "special additional deductions" for individual income tax and raising the standard of "special additional deductions", so as to use tax reductions to increase after-tax income and promote consumption.
It is worth mentioning that Zhang Xuewu suggested raising the individual income tax threshold to 10,000 yuan, so as to increase the actual income of ordinary income groups and boost consumer confidence. This suggestion has undoubtedly aroused widespread attention and discussion. Some people believe that this is an effective means to increase household income and promote consumption, while others are worried that this may have a negative impact on fiscal revenue. But in any case, this proposal provides us with a direction for thinking: how to better increase residents' income and promote consumption while ensuring fiscal revenue?
In Zhang Xuewu's view, the future consumer market will pay more attention to the experience and feelings of consumers. He mentioned that prudence and shrewdness, spiritual self-pleasing, outward exploration, fireworks narrative, quality first, convenience and enjoyment, essence of health preservation, value reconstruction, ageless experience and sustainable brand will become the consumer trends in 2024. This means that the future consumer market will be more diversified and personalized, and consumers will pay more attention to the quality of products and service experience.
For enterprises, how to grasp this consumption trend and meet the needs of consumers will become an important challenge for them. Zhang Xuewu believes that enterprises need to continue to innovate to improve product quality and service levels, while focusing on communication and interaction with consumers to understand their needs and expectations. Only in this way can we stand out in the fierce market competition and win the favor of consumers.
Zhang Xuewu also emphasized the important role of ** in promoting the prosperity of the consumer market. He believes that it is necessary to increase support and guidance for the consumer market, promote consumption upgrading and structural adjustment, and strengthen supervision and law enforcement to protect the legitimate rights and interests of consumers.
Looking back at Zhang Xuewu's suggestions and views, it is not difficult to find his deep insight and unique insights into the Chinese consumer market. His suggestions on improving residents' income expectations and activating consumption to drive economic growth not only have theoretical value, but also have practical guiding significance. At the same time, his suggestions for future consumption trends and enterprise development also provide us with a direction to think about: how to seize opportunities and meet challenges in the new consumption era?
However, there is no easy answer to this question. It requires the joint efforts of enterprises, enterprises and consumers to explore together. In this process, we need to continue to innovate and make progress to better meet the needs of consumers and promote the prosperity and development of the consumer market.
Finally, let's return to Zhang Xuewu's suggestion. Will raising the individual income tax threshold to 10,000 yuan really increase the actual income of ordinary income groups and boost consumer confidence? This needs to be verified and explored in practice. But in any case, this proposal provides us with a direction for thinking: how to better increase residents' income and promote consumption while ensuring fiscal revenue? This will be an important topic that we need to study in depth in the future.
In this new era full of opportunities and challenges, let us work together to explore a new chapter in China's consumer market! So, do you think the individual income tax threshold should be raised to 10,000 yuan? Will this really boost consumer confidence and economic growth? Welcome to leave a message to discuss, and let's ** this thought-provoking topic together!