Recently, an attack on private enterprises has once again attracted people's attention, this time targeting the well-known beverage company Nongfu Spring and its founder Zhong Sui. In this incident,Hand exploits public sentiment to hype up business competition to an attack on the private economy for no reason, revealing a deep-seated problem: how does manipulation affect the capital market.
The cause of the incident was that after the death of Zong Qinghou, the founder of "Wahaha", some people took the opportunity to attack Nongfu SpringAs a result, its market value in the Hong Kong market was 22.5 billion yuan in just two days. Zhong then published a thousand-character essay "Two or Three Things with the Elder Zong" to clarify the factsAlthough Nongfu Spring's share price has since recovered, there are still doubts about whether the incident has subsided.
This series of operations exposes the method of capital game with the help of populist sentiments, thus realizing the transformation from singing short to shorting. They take advantage of the public's prejudice and sentiment towards private enterprises and disseminate information that does not match the facts, causing direct economic losses.
This attack has no logical basis and is entirely emotionally driven. Fundamentally, this is an unreasonable attack on the private economy. From Li Ning's "Big Hat Incident" to Haitian Flavor's "Double Standard Incident", we have witnessed the recurrence of similar incidents, which not only damaged the interests of enterprises, but also affected the stability of the capital market and the confidence of investors.
For Nongfu Spring, the handling of the incident was relatively excellent, and the negative impact was mitigated through a timely and forceful response. However, this also reminds all private enterprises that in the face of the challenges of ** risks, they need to actively respond to them, rather than wait passively. In the current environment, companies must not only face competition in the market, but also prepare for possible attacks.
Mr. Zong Qinghou has never listed Wahaha, perhaps because of his deep understanding of capital market risks. For China's private enterprises, the attack of the first hand is a severe test. How to effectively manage risks while maintaining business acumen will be one of the keys to the development of enterprises in the future. This is not only related to the fate of individual enterprises, but also one of the necessary conditions for the healthy growth of China's economy.