In the new round of opportunities for consumption upgrading, it is important to grasp the needs of customers and innovate one step ahead of peers. How can the manufacturing industry break through product iteration and build the core competitiveness of enterprises?
Some enterprises, based on products, believe that product iteration has its own rules, so they focus on fine product innovation. However, users don't buy it. Some enterprises, following customers closely, observe the upgrading of demand, and carry out product iteration accordingly; However, it is always one step behind, and it is easy for people to ignore the innovation of external competitors and eventually be subverted.
But in Runzeyuan's view, there is a way, that is, to reach the user. Users are the end users of products and services. To reach the user, sometimes you don't even need to build a complex mechanism, and you don't need to see how others do it, you just need to walk to the user and feel the pain and pain of the user.
There is a manufacturing enterprise studying in Runze Garden, they produce construction equipment, and in recent years, product upgrading has encountered a big bottleneck. At this time, the business operator made a decision: no longer negotiate with dealers, retail stores, etc., but go directly to the user, go to the construction site, eat and live with the worker brothers, feel their real needs, and think about how to improve their products.
There, they deeply felt the irreversible impact of dust on the human body from the construction site, and made up their minds to develop better shock absorption properties to reduce dust.
The development of shock absorption technology under the condition of strict cost control is both bitter and tiring, and the cost is high, so although the industry knows that shock absorption can control dust, few people are still willing to do it.
Through the study in Runzeyuan, the chairman realized that the user's pain points are there, and as an enterprise, we can't solve the pain points for users, which is the debt to users. If others don't do it, we will do it, and stride forward in the blank space of the peers, which is the way out for enterprise product iteration.
Walking to the user, the chairman and senior management have the opportunity to reorganize several contact points from production to users, and think about how to solve important problems in product design, manufacturing, R&D and other links at a deeper level. In this process, the operators will deeply feel the pain and pain of the workers, and feel a sense of mission in their hearts, and they must make products that can absorb shocks.
When the team awakens the love in their hearts and projects it on the users, and gains the trust and support of the workers, this feedback will also become an important driving force for enterprise innovation. And the new products have also won a larger market for the enterprise.
In the view of Runzeyuan, love is the source of the core competitiveness of the product, through direct access to users, feel their silent desire, real demand, in order to find peers undiscovered, unsolved problems, and even lead consumer demand, establish their own core competitiveness.