The governance of TV "nesting dolls" and the optimization of TCL TV.
Introduction: With the rapid development of technology, smart TVs have become an indispensable part of people's lives. However, while enjoying high-definition picture quality and rich content, users are also faced with the problem of charging and complicated operation of TV "nesting dolls". In order to solve this problem, the State Administration of Radio and Television and other relevant units will hold a summary of the pilot work of governing TV "nesting dolls" and a national promotion work deployment promotion meeting in November 2023, and launched a rectification of the TV industry. In this rectification, TCL and TCL Thunderbird TV actively participated, and carried out self-inspection and adjustment in more than a month to provide consumers with better services. This article will delve into the background of this governance action, the optimization measures of TCL TV, and the results of the entire TV "matryoshka" governance.
1. The background of the governance of TV "nesting dolls".
The current state of the problem of TV "matryoshka dolls".
For TV users, opaque costs and complex operations are the pain points faced by smart TVs.
There are many charging packages and it is difficult for users to sort out the main problems encountered by users when using TV.
The motivation for the governance of TV "nesting dolls".
The State Administration of Radio, Film and Television and other relevant units jointly convened a meeting to recognize the urgency of the issue of "nesting dolls" on television.
Develop a governance plan to make the TV industry more transparent and accessible.
In the context of the TV "matryoshka" problem, the rectification of the industry is particularly urgent. The problems faced by users for a long time, such as opaque costs and complex operations, have given rise to the impetus for this governance action. The goal of this governance is not only to solve the current problem, but also to pave the way for the sustainable development of the entire TV industry.
Second, TCL TV's self-inspection transcript.
Motivation to participate in governance.
TCL and TCL Thunderbird TV actively responded to the call of the state and participated in the pilot work of TV "nesting dolls" governance.
Publication of self-check transcripts.
After more than a month of self-examination and adjustment, TCL TV released a self-inspection report card to show users and the industry the results of its optimization.
In the wave of rectifying the problem of TV "nesting dolls", TCL TV has shown great enthusiasm and initiative. As one of the leading companies in the industry, TCL TV not only actively spoke out at the meeting, but also transparently demonstrated its efforts in rectifying problems to the outside world through self-examination of transcripts.
3. Highlights of TCL TV's adjustment.
Optimization of pages and navigation bars.
The homepage and navigation bar have been optimized to meet user needs and improve user recognition of different content types.
Enhancement of the free zone.
Set up a free area entrance to ensure that users can easily find free content and improve users' rate of high-quality free programs.
The establishment of a paid monolithic area.
The "Paid Monolithic" area is introduced to help users quickly locate the paid monolithic option and improve the user's payment experience.
Navigation bar optimization.
Control the number of columns in the navigation bar, and centrally set up film and television and non-film and television paid columns to improve the clear identification of users.
Indication of the recommended bits.
Distinguish between free and paid programs with recommended content, and increase the transparency of users' understanding of recommended content.
Through an in-depth analysis of the adjustment highlights of TCL TV,We can see,This is not only a simple adjustment of the appearance of the product,It is also from the user experience,Optimize the use of TV in an all-round way。 The emergence of these highlights not only makes TCL TV stand out in the entire governance process, but also provides useful reference for other peers.
Fourth, the highlights of TCL TV's fee adjustment.
Transparency of ordering information.
Set up a subscription information page,Clearly display all the information of the TV charging package,Provide users with detailed subscription records and service deadlines。
Optimization of the payment process.
Adjust the payment page to clearly inform users about the order and increase the transparency of the payment process.
Auto-renewal improvements.
Adjust the business logic of auto-renewal, add a second-confirmation page, and improve users' knowledge and control over auto-renewal services.
Strategies for paying for a single piece.
Paid tablets can be repeated within at least 48 hours** and retain a validity period of at least 7 days, improving users' flexible experience with purchased paid tablets.
The charging problem of TV has always been the focus of attention of users, and it is also the area where the TV industry needs to improve. Through TCL TV's adjustments in terms of subscription information, payment process, and automatic renewal, we see the initial prototype of a more intelligent, transparent, and user-friendly billing model. This is a positive exploration and innovation for the entire industry.
5. Highlights of TCL TV's operational adjustment.
Adjustments to the management of charging packages.
Merge film and television fee packages, improve quality, and maintain no price increase; The non-film and television SDK charging package is divided into 5 packages to better meet the needs of users.
Improvement of consumption transparency.
Through the overall adjustment, improve the transparency of services and members' rights and interests, and ensure that users clearly understand and trust the smart TV business.
Operation is an important part of the long-term development of the TV industry, and it is also a direct reflection of user experience. By adjusting the management of charging packages and improving consumption transparency, TCL TV has not only established a higher image for its own brand, but also set a more standardized and transparent operation benchmark for the TV industry.
List of high-quality authors
6. Summary of the governance of TV "nesting dolls" and the achievement of goals.
The goal of the successful achievement of the work.
By the end of 2023, the goal of "watching live broadcasts on start-up, reducing charging packages by 50%, and improving consumption transparency" has been achieved.
The number of users who started to watch live broadcasts nationwide increased.
Cable TV subscribers reached 9,24950,000, IPTV subscribers reached 19.2 billion, basically achieving full coverage of terminals with upgrade conditions.
The goal of managing the TV "nesting doll" problem has been achieved, which not only means the determination of the first and the active cooperation of the industry, but also the substantial protection of the rights and interests of users. The increase in the number of users who turn on to watch live broadcasts nationwide also shows that users have responded positively to the rectification of the TV industry. This lays a solid foundation for future development.
Conclusion: By tackling the problem of "nesting dolls" in TV, the TV industry has ushered in a positive and profound reform. The active participation of TCL and TCL Thunderbird TV and the release of self-examination transcripts demonstrate the company's sense of responsibility and attention to user experience. The adjustment highlights in this process not only bring a better user experience to TCL TV users, but also point out the direction for the development of the entire industry. Although the governance of TV "nesting dolls" is still in progress, the phased results achieved make people look forward to the future. Under the guidance of consumer concerns and regulation, the TV industry is expected to usher in a healthier and more transparent development.