(5) Protect your right to a name
The newly revised Company Law adds an article, namely Article 6, which stipulates that a company shall have its own name, the name of the company shall comply with national regulations, and the right to the name of the company shall be protected by law, and the provisions of this article are added in order to cooperate with the provisions of Article 1013 of the Civil Code, which stipulates that legal persons and unincorporated organizations enjoy the right to name and have the right to decide, use, transfer or license others to use their own names in accordance with the law. It can be seen that the name of a legal person also has a personality interest. As a natural person, Article 1012 of the Civil Code stipulates that a natural person has the right to a name and has the right to decide, use, change or permit others to use his or her name in accordance with the law, provided that it does not violate public order and good customs. It can be seen that the personality interests of natural persons should be more protected. It is worth noting that in today's developed Internet, our names are not only limited to the names on the ID card, but also include our pen names, stage names, screen names, translations, trade names, and abbreviations of names, which are all protected by law. The company name of a well-known company has economic value and can be transferred and licensed to others. The name of a natural person cannot be transferred, but it can be used by another person, so it also has economic value. The names of "Li Jiaqi" and "Brother Xiao Yang", which became popular on the Internet, are very influential, and they have directly brought them huge economic benefits.
To sum up, as a natural person, we must carefully maintain our personal image, improve our personal ability, and create our own brand image, and we can also make our name, network name, pen name, etc. famous within a certain range, continue to operate, continue to pay, and can also be as timeless and far-reaching as those century-old brands.