There are not many new ideas in the recent CCTV Spring Festival Gala program, but there are more and more advertising placements, and the most successful product placement may be Wahaha Dairy. In this year's Spring Festival Gala, netizens found an easter egg, that is, when the magician Liu Qian performed the show, the two female guests behind him were holding Wahaha to drink milk. The reason for this advertising placement is that when Liu Qian performed the first magic trick, he chose to perform in the audience, and when he stood up to introduce the show, the two female guests took out Wahaha and began to drink milk.
Although a small bottle of Wahaha can be drunk in a few sips on a regular basis, the female audience has not finished drinking it for more than ten minutes, which has aroused questions from netizens. Is the advertisement inconsistent with the facts, or did the female viewer secretly change the second bottle when the director cut the camera? Since Liu Qian's show has a certain duration, during the performance, the female audience will also put down the straw to interact and display the Wahaha logo.
Attentive netizens found that the two girls drank a total of 3 bottles of milk during the performance, especially the girl on the right performed the best, she could still watch the performance while drinking milk during the critical stage of Liu Qian's performance, and successfully grabbed the attention of the vast majority of netizens. It can be said that this Wahaha advertising placement is the most successful in the entire Spring Festival Gala.
Such an ad placement incident has caused a certain repercussion on the Internet. Many netizens are dissatisfied with the advertising placement of the Spring Festival Gala, thinking that it destroys the viewing experience of the show. Some netizens compared this with similar incidents in the past, pointing out that the CCTV Spring Festival Gala has been more and more advertised in recent years, bringing a commercial atmosphere to the program. In previous cases, some guests clearly displayed a certain brand's products, which aroused doubts from the audience. And this Wahaha advertising placement incident is more hidden, making people think about whether there are other advertisements in the show.
The impact of such ad placement on society is manifold. First of all, it weakens the artistry and purity of the CCTV Spring Festival Gala to a certain extent, and makes the audience's evaluation of the program biased. Secondly, advertising placement has brought a commercial atmosphere, making the Spring Festival Gala more commercial. For the audience, they expect to see more innovation and artistic expression in the Spring Festival Gala, rather than being full of advertisements like in TV dramas.
As for the impact on the whole incident and the latest developments, there are no specific reports yet. But what is certain is that this advertising placement incident has aroused heated discussions and attention among netizens, and has also made people think about the commercialization of CCTV's Spring Festival Gala.
In general, the CCTV Spring Festival Gala advertising placement incident has aroused the audience's attention and questions. It reflects the commercialization trend of CCTV's Spring Festival Gala and has a certain impact on the viewing experience of the program. Although such incidents are not uncommon, it is hoped that the CCTV Spring Festival Gala can maintain its uniqueness and purity, and bring more artistic enjoyment to the audience. For the future CCTV Spring Festival Gala, people hope to see more innovative and unique programs, rather than just becoming a platform for advertising placement.