In the wave of globalization, "Made in China" has become a force to be reckoned with on the world stage. However, with the intensification of international competition and the increasing diversification of consumer demand, how to further enhance the brand influence and international competitiveness of "Made in China" has become an important topic in front of us. As a key force to promote the transformation and upgrading of the manufacturing industry, new quality productivity plays a pivotal role in strengthening standard guidance and quality support.
First, the new quality of productivity and standard guidance.
Standards are the "language" of the manufacturing industry and an important cornerstone for ensuring product quality and safety. The rise of new quality productivity means that we need to develop more advanced, rigorous and globally minded standards to lead and regulate the development of the manufacturing industry. By formulating a standard system in line with international standards, we can promote the development of the manufacturing industry in the direction of high-end, intelligent and green, and improve the technical content and added value of products.
At the same time, strengthening the guidance of standards also requires us to actively participate in the formulation and revision of international standards, and promote Chinese standards to the world stage. Through in-depth exchanges and cooperation with international counterparts, we can learn from advanced experience, improve the level and influence of China's standard formulation, and win more international discourse rights for "Made in China".
Second, new quality productivity and quality support.
Quality is the life of a brand and the key to winning consumer trust and market recognition. The development of new quality productivity requires us to pay more attention to the improvement of product quality and continuous improvement. By introducing advanced quality management concepts and methods, such as Six Sigma, lean manufacturing, etc., we can improve the stability and reliability of the production process, reduce the rate of defective products, and improve the overall quality level of products.
In addition, strengthening quality support also requires us to establish a sound quality management system and certification mechanism to ensure that every link of the product from raw material procurement to production and processing to final sales meets the requirements of quality standards. By strengthening the construction of quality supervision and traceability system, we can effectively prevent quality risks and protect the legitimate rights and interests of consumers.
3. Create more "Made in China" brands with international influence.
On the basis of strengthening standard guidance and quality support, we need to further promote the internationalization process of the "Made in China" brand. Enhance brand awareness and reputation by increasing brand publicity; Strengthen cooperation and exchanges with internationally renowned brands, and learn from their successful experience; At the same time, enterprises are encouraged to increase R&D investment to enhance product innovation capabilities and market competitiveness.
In addition, we should also increase the support for the "Made in China" brand, and help enterprises expand the international market and enhance their brand influence by formulating preferential policies and providing financial support. At the same time, the protection of intellectual property rights should be strengthened to provide a strong guarantee for the innovation achievements of enterprises.
Strengthening standard guidance and quality support is the key to building more "Made in China" brands with international influence. The rise of new quality productivity provides us with rare opportunities and challenges. Only by seizing this opportunity and continuously improving product quality and brand influence can we be invincible in the global competition and win a more brilliant tomorrow for "Made in China". (World Science Network: Xu Lanzhen).