Kunpeng Project
In recent years, the camera market has become more and more magical, and out-of-stock and price increases have become the norm for new product launches. Recently, however, this seems to be intensifying. Take the Fujifilm** X100, for example, which went on sale on March 1. On the eve of the sale, more than 1 million people made an appointment to buy it on both JD.com's self-operated and Tmall official banners. But what is surprising is that the reservation person needs to obtain the purchase qualification through ** before they can start from the official channel. According to the information on the Tmall platform, the first batch of Fujifilm X100 stocks is only 80 units. Although JD.com has not released the stock data, it is speculated that it will not be too much. Based on this calculation, the winning rate of Fujifilm X100's first-sale purchase qualification is less than 1 in 10,000, which is lower than the popular Moutai.
What is the economic logic behind this phenomenon? First of all, we need to make it clear that as a high-tech product, the production and manufacturing chain of the camera cannot be established overnight. Manufacturers need to consider many factors such as raw materials**, production line arrangement, market demand, etc., in order to ensure the quality and quantity of products. However, in some cases, market demand may exceed expectations, resulting in a situation where demand exceeds supply.
Secondly, modern people's demand for images is getting higher and higher, cameras are no longer the exclusive tool of professional photographers, and ordinary people have begun to pursue high-quality image recording. Especially under the influence of social **, people pay more attention to their own image presentation, which also stimulates the demand of the camera market. In addition, during the epidemic, people's desire to record life has become stronger, which makes cameras the first choice for many people.
Thirdly, the ** chain problem is also an important reason for the shortage of cameras. Factors such as the global pandemic and climate change may affect the production and transportation of cameras. Once there is a problem in a certain link, it may lead to a shortage of products. Coupled with the global logistics costs in recent years, the production costs of manufacturers are also increasing, which also affects the camera's production to a certain extent.
Finally, the hype and rush to buy in the market have also exacerbated the out-of-stock phenomenon of cameras. Some speculators are optimistic about the development prospects of the camera market, and make huge profits by hoarding and raising the price. This behavior not only exacerbates the contradiction between supply and demand in the market, but also increases the difficulty for ordinary consumers to buy cameras.
In addition, from another point of view, the difficulty of cameras to snap up is also related to marketing strategies. In recent years, camera manufacturers have adopted methods such as limited sales and appointment lottery to create heat and increase the scarcity of products, so as to attract the attention of more consumers. To a certain extent, this strategy has also led to the popularity of the market and the rush to buy products.
In addition, consumers' pursuit and loyalty to brands is also a reason why it is difficult to snap up cameras. Some well-known brands have a strong brand influence and loyal fan base, and they not only pursue the functionality and quality of their products, but also value the brand's history and cultural heritage. Therefore, consumers are more inclined to buy products from well-known brands, even if they are similar in function, which also intensifies the competition and panic buying phenomenon in the market.
From a personal point of view, the camera has become more difficult to grab than Moutai, reflecting consumers' pursuit of quality of life and experience. In the increasingly colorful social era, people pay more attention to recording and sharing the beautiful moments in life. As a tool to record life, the camera is not only a product, but also an expression of emotions and the embodiment of life attitude. Therefore, consumers' pursuit of cameras is not only the product itself, but also the yearning for quality of life and good memories.
To sum up, the problem that Japanese cameras have become more difficult to grab than Moutai is not caused by a single reason, but the result of a combination of factors. Factors such as supply and demand, market demand, chain problems, and market speculation all affect the operation of the camera market. For ordinary consumers, in order to buy their favorite camera, in addition to paying attention to market dynamics, they also need to be rational about rush buying behavior, so as not to be confused by market trends.