Community** refers to multiple consumers living in the same community who purchase goods through online platforms to obtain first-class and more convenient delivery services.
In recent years, with the rapid development of e-commerce and people's pursuit of quality of life, the community has gradually entered ordinary families and become a new trend in shopping.
The basic structure of the community** operating model
1.* Chain management.
The community platform needs to establish a stable cooperative relationship with the first merchant to coordinate commodity procurement, inventory management and post-distribution.
Only by ensuring the efficient operation of the ** chain can we meet the needs of consumers and provide high-quality goods and services.
2.Consumer access.
The community platform attracts consumers to register and form a group through online channels.
Users can browse product information, place orders and purchase at any time through mobile apps, WeChat applets, etc., and participate in ** activities.
Platforms can also attract more new users to join and expand their consumer base through promotional activities.
3.Marketing planning.
The community platform needs to develop an effective marketing strategy to attract consumers to participate in the first activity through various means such as full reduction, time-limited rush sales, etc.
In addition, the platform also needs to pay attention to user feedback, improve and optimize the product recommendation mechanism in a timely manner, and improve the user experience.
The process of the community** operating model.
1.* Merchant settlement and commodity procurement.
The community platform first needs to establish cooperative relations with all kinds of businesses, including fresh food, daily necessities, home appliances and other fields.
In order to ensure the diversity and reliable quality of goods. The platform can set up a set of audit mechanisms to review the qualifications of the best merchants and control the quality of goods. At the same time, it is also necessary to establish a purchasing team to be responsible for negotiating with merchants and placing orders.
2.Platform setup and user registration.
The community ** platform needs to develop a corresponding online platform to provide functions such as product display, order payment, logistics and distribution.
Enterprises that need to understand the community** system and development plan can click to get it.
Users can use platform services after registering an account through the **platform app or following WeChat mini programs, etc., and completing steps such as filling in personal information and real-name authentication.
3.Offline team leader recruitment and community promotion.
The community ** platform needs to recruit offline group leaders, that is, community resident representatives. The role of the head of the group is to contact and manage the ** groups in the community, responsible for collecting user needs, organizing ** activities, and communicating and coordinating with the platform. The head of the group is also one of the important channels to promote the platform, which can help the platform expand its influence and user base.
4.Merchandising and order management.
*Merchants upload their product information to the platform, including product name, specifications, ** and other details. When users browse the platform, they can choose the items they want according to their needs and add them to their shopping cart.
After the user submits the order, the platform automatically generates the order and carries out inventory management. After reaching the minimum order quantity, the platform will place an order with the best merchants.
5.* Events and payment delivery.
In order to attract consumers to participate**, the platform needs to hold ** activities on a regular basis, such as limited-time flash sales, full discounts, etc. After the user completes the payment through the payment function of the platform, he can choose to deliver the goods by express delivery or self-pickup. For the ** group in the same community, the delivery staff can be centralized to improve efficiency and reduce costs.
Summary: Through the organic combination of chain management, consumer access, marketing planning and other links, the community operation mode provides residents with high-quality goods and efficient shopping experience.
With the further development of science and technology and the continuous progress of society, the community** will continue to be iteratively updated to bring more convenience and surprises to people.