In this era of brand supremacy, how can small and micro enterprises stand out from many competitors, build a unique brand image, and enhance brand competitiveness? Let's explore effective brand-building strategies and principles through an in-depth case study.
Donut Town is a donut shop that is well-known in the local market. In the face of increasingly fierce market competition and diversified consumer tastes, Donut Town found that the quality of its products alone could not maintain its long-term market leadership. As a result, they decided to embark on a journey of change in terms of brand image enhancement and brand competitiveness.
How to build a distinctive brand image in the minds of consumers?
How to enhance market competitiveness through brand building?
Building a brand story: Donut Town has created a warm, family-friendly brand story by digging into its own history and characteristics, and strengthening the brand personality.