In the current automotive market, competition for small SUVs is particularly fierce. Major brands are launching new products in an attempt to gain a foothold in this market segment. However, some models, despite their strength, have been forgotten by the market for various reasons. Today, let's talk about such a model - SAIC-GM Buick's Encora.
Buick Encora once attracted the attention of many consumers with its fashionable appearance and good performance. However, over time, sales of this car gradually declined, and now it has been relegated to a forgotten corner of the market. Although the minimum configuration of the Encora has dropped from nearly 130,000 to more than 70,000, according to the latest market sales data analysis, the performance of the Buick Encora in 2021 is not ideal, with an average monthly sales of only 269 units, which is undoubtedly regrettable.
From the perspective of exterior design, the overall design of Encora is indeed very sporty, which is in line with the aesthetics of young consumers. Its air intake grille is blackened to give it a strong sporty look. The hawk-eyed headlights on either side are sharp and complemented by a continuous chrome trim strip to create a wide-bodied, low-lying visual effect. However, why is it difficult for such a good-looking model to win the favor of consumers in the market?
Inside, the Encora is also without its share of highlights. The layout of the wing-type center console is simple and elegant, and the black and brown color scheme enhances the overall sense of class. The flat-bottomed sports multi-function steering wheel is comfortable to hold, and the 8-inch touchscreen LCD screen adds a touch of technology. In addition, it also supports advanced functions such as CarPlay and CarLife interconnection, voice recognition control, Internet of Vehicles, and OTA upgrades. However, it is a pity that some details in the cabin are not refined enough, which also affects the car buying experience of consumers to a certain extent.
In terms of power, the Encora is equipped with a 1The 3-ton turbocharged engine has a maximum power of 165 hp and a maximum torque of 240 Nm. This dynamic performance is more than enough for a small SUV to cope with the demands of daily driving. The engine is mated to a CVT gearbox, which has smooth shifting and good fuel consumption. However, even with such excellent dynamic performance, the market performance of the Encora is still sluggish.
In addition to some shortcomings of the product itself, the intensification of market competition and the diversification of consumer demand are also important reasons for the decline in sales of Oncora. In the small SUV market, competing models such as Honda XRV and Geely Binyue have won the favor of many consumers with their respective advantages. At the same time, the rise of new energy vehicles has also squeezed the market share of traditional fuel vehicles to a certain extent. In the face of such a severe market situation, it is even more difficult for Encora to regain its former glory.
Overall, the performance of the Buick Encora in the market as a small SUV with good strength is indeed regrettable. Although it has a good performance in terms of appearance, interior and power, it has been forgotten by the market for various reasons. For the Buick brand, how to reposition Encora's market position and enhance the competitiveness of its products will become an urgent problem to be solved in the future. And for consumers, when choosing a small SUV, you can also pay more attention to some underrated models like the Encora, maybe they can bring you unexpected surprises.