AI is the first to liberate the productivity of emotional counseling

Author |Liu Xiaotu.

Edit|Li Chunhui.

When I was six months pregnant, my husband and his ex-wife took their children out to play, and the three of them only opened a standard room. My husband said that nothing happened, but I still felt very broken, had a big fight with him, complained at home, and made my mother-in-law so angry that she was hospitalized. My husband scolded me, blacked me, didn't go home for more than half a month, and didn't pay for my living expenses, what should I do? ”

This is a real hot post that Hard Candy Jun swiped on a social **. Throwing it to a practitioner in the field of emotion, I get three answers.

The counselor said, "I can't answer." Need more details, such as why her husband and ex-wife divorced, how old are the children, and what their daily life patterns are ......Only by looking at the cause at a deeper level can we give the most professional advice possible. ”

The influencer emotional mentor said, "The principle of any relationship has a price. She is still asking what to do, explaining that she has not decided to end this marriage completely, and it is better to let go of her emotions, seize the opportunity, and maximize her own interests. As for how to maximize benefits, we will provide one-to-one escort service and formulate a detailed plan. ”

The emotional anchor said, "Sister, communication in this situation is quite important. You should first do a good job of personal emotional management, don't collapse at every turn, first understand your husband's motivation and position, and learn a female emotional counterattack course such as "Green Tea Attack and Defense" to complete the reconstruction of dangerous relationships. ”

In fact, the third answer is not from real human practitioners, but from AI. The emotional anchor just reads it out, which has the effect of a "real person" placebo.

Li Si (pseudonym), who is responsible for incubating emotional anchors, told Hard Candy Jun that the AI trained by his team can not only answer specific emotional questions, but also proficiently write relevant courses, such as the aforementioned "Green Tea Attack and Defense Technique". "We just wrote a book called "Charm Enhancement" with AI, which took less than half a month, and it can even be faster in the future. "Charm Enhancement" has sold more than 3,000 orders in the live broadcast room, with a revenue of about 150,000.

One question, three answers, a little bit of a description of today's emotional content ecological network. Psychological healing is one of the few industries at present, and after psychological counselors and emotional mentors take the lead, emotional anchors are rising in an all-round way, and a new path of "scale" has been explored between professionalism and traffic.

Especially with the east wind of AI, the creative production capacity of emotional anchors is growing rapidly, and the industry has become a big sight in a blink of an eye - after all, there are really few new professions of this kind of tuyere + tuyere.

Emotional anchor, big demand in the cracks

The services provided by these online celebrity tutors are basically similar, usually one-to-one customized content, and the unit price of related courses is high, often tens of thousands, attracting users in first- and second-tier cities with a strong sense of payment, so they can still have considerable income alone.

However, Li Si also found that these Internet celebrity mentors rely on personal influence, and even the gold medal assistants they bring out are not too well-known, and their monetization ability is relatively weak. "Clients spend so much money just to get guidance from someone who wants to enjoy the highest level of service, and the apprenticeship model is not very feasible for them. ”

This creates a clear gap between supply and demand. In Li Si's view, modern people generally like to use excess energy to pursue the so-called emotional value, especially the popularity of live broadcast and short **, so that many people have a way to turn real life into a drama performance. While they are constantly experiencing relationship anxiety in the internet world, they are also involved in creating more relationship anxiety.

Lack of capacity for true love. If you shake those love brains and sexual brains, what falls out are love strategies and emotional hot posts. "And consumers in first- and second-tier cities who are trapped by love spend thousands to buy the services of Internet celebrity emotional mentors, which may just be sprinkled with water. But for the infatuated men and women in the lower tier cities, this is a huge expense.

They have a large number of emotional problems. Even because he is too idle, he has more time than urban workers to act in the love scene of chickens and dogs. They don't have the money, so they can only choose more affordable services. Liss analyzed. And this is the key to the rise of emotional content downgrade consumption.

A large number of institutions focusing on incubating emotional anchors have emerged, delivering low-cost content and services to the sinking market, and making a lot of money in the way of volume. As competition intensifies and popular emotional classes emerge one after another, these teams have had to speed up the pace of updating content and turn to AI for capacity release.

Real-life scenarios also require them to turn to AI for help. Emotional anchors mainly obtain traffic by answering questions with users, which is quite a test of on-the-spot adaptability. In addition, practitioners are already uneven, and there are stuck and cold scenes in the live broadcast, which is very easy to reduce the conversion rate of fans. The relevant team trained the AI to deal with a large number of emotional problems, and let it act as a "helper" for the emotional anchor, which can significantly reduce the rollover.

In Lis's view, AI's involvement in emotional services can be even deeper. "AI can handle all the creative aspects of the content, and the anchor is only responsible for the sales of the content. Before.

It took three or five years to produce an Internet celebrity emotional mentor, and now anyone can be an emotional anchor. AI can also update and adjust the theoretical system in a timely manner to solve users' current anxieties, and the number of business scenarios has also increased. ”

How to "feed" an emotional lesson

The emotional anchor takes the route of content degradation, and the courses created are obviously rough, but the efficiency is high enough. Their traditional way of writing classes is simple and crude: they usually search for popular topics on the whole network first, and classify and summarize the corresponding content, such as cheating, making money, disconnection, workplace, etc.; Based on this, we will look for popular tutors and Internet celebrity tutors in the vertical track, and combine some classic theories to "wash" new courses.

As for the live broadcast and microphone, the team also picked up cases on social networks such as Douban Group and Xiaohongshu, focusing on finding highly controversial and malleable topics, and then carrying over the sharp views in the comment area and applying them to the Q&A process. "The joys and sorrows of human beings are actually the same, and those who are cheated on all suffer the same, but the specific demands are different. Responsibly speaking, emotional services are all very similar, and it is very common for you to copy me and I copy you. Lees concluded.

This method of creation is extremely inexpensive. The preliminary work can be done by finding interns with active brains and a sense of networking, and the difficulty is nothing more than organizing it into a systematic curriculum. After the emotional anchor track became hot, everyone frantically accelerated the speed of writing classes, and some people were able to publish new courses every month. In addition, the vast majority of emotional courses do not have copyright protection, and they will be sold online for a period of time, and they will be flying all over the network disk, as low as **.

Thirty, fifty pieces. This means that they have to frequently optimize content to provide users with more new perspectives and learning experiences.

When it comes to volume speed, AI definitely has an advantage over the average person. At the beginning of last year, Lis's team began to experiment with AI to write courses, and also recruited employees to train the model.

The first course is written about the 'Law of Attraction'. Because the model does not form its thinking ability, the content produced is very general, just a pile of theories and materials, which needs to be refined by the copywriting team. Later, we fed a lot of psychology books and popular emotional classes, and now the effect is much better, and with a little polish, we can sell it on the shelves. The main reason is that the pricing is low enough, and users will not have too high expectations. ”

The trickier thing is how to train AI to be an emotional anchor. Compared with the Internet celebrity mentors who are at least in the big waves, most of the mass-produced emotional anchors are laymen and wild people, who may have been working from 9 to 5 the day before, and they have become experts and escorts who have been deeply involved in the emotional field for many years.

According to Li Si, emotional anchors have no time to grow, and it only takes three days to hatch one at the earliest. "On the first day of the interview, look at the personal image and expression ability, and preliminarily screen it. It will be officially broadcast in the next two days, and the staff will be arranged to connect with the microphone to find a feeling. If we haven't adapted to it for half a month, we will most likely not sign a contract. ”

Live broadcast has strong uncertainty, and the microphone may encounter all kinds of strange problems, and the anchor is easy to be led astray. In order to improve work efficiency, the Li Si team specially invited artificial intelligence trainers to adjust the model behind the scenes, constantly ask questions to the system, extract text and annotate prompt words, so that AI can repeatedly train, absorb, and learn, and slowly answer all kinds of emotional questions, providing guidance and reference for anchors.

The creative mode is not mature enough, but it already provides obvious auxiliary value, and it will definitely evolve in the future. But a good trainer costs tens of thousands, and it is best to match a professional psychologist, so that you can learn from each other's strengths. Li Si paused for a moment and added, "But you must not find those students who take online classes in artificial intelligence, it's too watery." ”

They are all peers, and of course he knows how much water the other party has.

Sales is the core competitiveness

This is still a test of the ability of real anchors. Li Si said that at this stage, emotional anchors are mainly popular with two major characters - warm-hearted handsome guy and mature heroine, facing different types of users, "It needs to be the 'handsome guy' and 'mature age' that the sinking market likes."

The handsomeness of the warm-hearted handsome guy is not the appearance and attractive figure of the sky, but a sense of atmosphere that makes people close. Hard Candy Jun carefully observed some typical representatives, their appearance is barely Peugeot, their outfits and temperament are even a little earthy, quite the charm of the spiritual guy of the old family, but relying on the voice of "my good sister", they have become the arsonists of the middle-aged women in the live broadcast room.

Something like that.

In Li Si's team, one of the best male anchors at the moment used to be a car salesman in town. He accumulated some fans in mature social products, and later transformed into an online escort chat, went around a circle and entered the emotional service track. This male anchor is characterized by a poisonous tongue and caring, and is good at scolding his sister who is connected to the microphone in the live broadcast room, and then said in tears that he is also "distressed and can't hold back".

This kind of male anchor can provide emotional value to fans, and is suitable for recovering and repairing emotional courses to guide customers to cultivate high emotional intelligence. "The old sister's life is very empty, they are old, in fact, they don't expect to really become green tea and fox spirits, they buy classes purely to seek psychological comfort, make people happy, and the volume of transactions will go up. Lees said.

According to Hard Candy Jun, the live broadcast script of the mature heroine is more emotional. The ripe age here should not be too ripe, generally around thirty-five years old. The essence of this kind of anchor is to take the route of a meandering big woman, which is nothing more than to change from a sugar daddy to make money to coax her husband to spend money, from self-worth improvement to personal charm cultivation, making "upward socialization" more operable.

According to Li Si, the anchors of Bao Ma who live a rich life are especially popular, "They have a little money, but they live in the mainstream order, and they are not the kind of independent women who need to look up, and they can make the sinking market feel a sense of substitution." ”

And no matter what kind of emotional anchor, live broadcast is always the main way to circle fans. This means that they must accompany users to act seriously during the live broadcast, guide each other to purchase relevant courses, and complete the final harvest and conversion. Emotional anchors basically have no basic salary, and they all rely on selling classes to get commissions. "The course priced at 199 yuan is nearly 100 yuan, and there is no problem in buying three or five hundred copies at a time. The single-day income can exceed 10,000 yuan, and the monthly salary of hard work can be more than 100,000 yuan. Li Si introduced.

Under sales pressure, emotional anchors will explore some operational skills, such as community maintenance, spelling**, and so on. In some live broadcast rooms, three or five derailed little sisters and little brothers form a group, and they can take a salvage course (written by AI) at a historically low price, and the group owner can also enjoy a 10% discount.

Heart-warming friends, hurry up and call your lovelorn friends to enjoy this era of AI teaching you to fall in love! In other words, the author who wrote "QQ Love" back then, didn't he consider writing another song "AI Love"?

AI love, oops.